| 15 Aug 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Mxit, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Today's top stories
Marketing & Media
 Aegis Media, in conjunction with Bizcommunity.com, will be hosting the eighth Thought Leadership Digibate that will focus on choosing the right agency for your brand. The event will be held on Friday, 24 August 2012, in Johannesburg and will stream live on www.bizradio.co.za from 9.30am to 11am. Read more >>
Marketing
 [Jason Stewart] Our purchase decisions are largely made by proxy - by our peers, rather than directly by ourselves. Peer pressure is a key component to why we buy whatever, irrespective of our age. We always try to make what we believe is the right decision in the eyes of others regarding the brands we use. (video) Read more >>
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 As part of the campaign to launch the fourth season of Getroud met Rugby on KykNET, Ogilvy & Mather Johannesburg found a supplier that would let the station rebrand its beer. (video) Read more >>
Advertising
 The bumper crop of nearly 500 entries for Pendoring, says GM Franette Klerk, represents a jump of nearly 40% over last year. The category Craft boasts the biggest increase in entries, a whopping 253%, followed by TV (+233%), which for the past few years was the stepchild among the categories in terms of entries and Mixed Media Campaigns (+148%). Entries in both print and student categories increased by 55%. Read more >>
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 The new TVC for 1st for Women Insurance, conceptualised by Black River FC, underlines that men, as lovely as they are, err on the side of adrenaline. Some people call it impulsive and brave; insurers call it high risk. (video) Read more >>
 Conceptualised by award-winning Cape agency 140 BBDO, Metropolitan has launched a new TVC as part of its new campaign, which includes location-specific outdoor advertising in support of the emotive messaging. (video) Read more >>
CSI
As South Africa commemorates women's month, Umuzi Photo Club has decided to celebrate it by honouring four women who are dedicated in making a positive change in their society. Read more >>
Digital | | Your source of digital advertising | |  |
 [Gill Moodie: @grubstreetSA] The oddest things go viral. YouTube videos of cute animals or laughing babies or blunders on live television often do. Julius Malema's "bloody agent" farce went big globally - as did the totally bizarre Buck Norris vid while, more recently, Chad le Clos' proudly gushing Pops, Bert, all put South Africa out there in a big way for better or for ill. Read more >>
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Events & Conferencing |  |
 The Airports Company South Africa Disability Conference runs 6-7 September 2012 at the Sandton Convention Centre, alongside the three-day Disability Trade and Lifestyle Exhibition, which runs until 8 September. Read more >>
Magazines
 Diabetes Focus, launched 17 years ago, now has a fresh new look in line with international publishing trends and publications focusing on diabetes. Read more >>
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Out Of Home |  |
 Grazia SA has utilised hanging banners as part of its three-month strategic marketing plan in three of Primall Media's top shopping malls - Gateway, Cavendish Square and Sandton City. Read more >>
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 LONDON, UK: Pepsi Max and Doritos joined forces to grow co-consumption with the help of a superhero duo. Only a third of people who eat Doritos also drink Pepsi Max and the number of Pepsi Max drinkers who also eat Doritos is the same. Essentially, there are currently 9.8 million UK households who consume only one or the other, which represents a huge opportunity to grow co-consumption. This opportunity is further validated when considering the similarities between the two brands. Read more >>
 PARIS, FRANCE / DARMSTADT, GERMANY: Two student teams working with La Nacion of Argentina have won WAN-IFRA's first My Dream Interview contest, in which students get to interview the people they would most like to meet. Read more >>
More International...
Advertising
 [Desirée Gullan] While the agency scene in South Africa is rife with specialised large agencies, many of which are affiliated to global agency networks, the trend amongst small and medium independent agencies is to also specialise. This model certainly has its pros, as it requires fewer people who can concentrate on doing one thing well. Read more >>CSI
 The plight of the rhino is one we're all familiar with, especially in Africa. Y&R SA wanted to approach the subject matter from a fresh and slightly different angle, by talking about the broader impact that rhino poaching has on the entire eco-system. So, they ran an ad in the national newspaper. Read more >>Design
The Design School Southern Africa Durban campus is now open for 2013 registrations and is offering accredited Bachelor of Arts degrees in fashion design, interior design and graphic design. Read more >>Advertisement:
Events & Conferencing
 Exhibitors and event organisers can now access a newly designed distribution board for stands, that takes up half the space and ends the problem of wires trailing on the floors. Read more >> During the month of June, Kadoro Events and Communications, a leading BEE Level 1 event management company, was commissioned by Adobe South Africa to manage their CS6 launch events in Johannesburg and Cape Town. Read more >>Production
 Masters & Savant Worldwide proudly showcase their 10 most liked animations over the last ten years. This collection of work spans nearly a decade and highlights the variety, scope and different styles to come out of the Masters & Savant Worldwide studios. Read more >>Sponsorship
 The annual South African eCommerce Awards have been designed to recognise and reward those South African websites that have demonstrated excellence in their use of the internet as a platform for ecommerce. Aramex South Africa is excited to be involved with these prestigious awards. Read more >>
The Constitutional Court is expected to hear arguments today as to why it should overturn an interim interdict preventing e-tolling in Gauteng from going ahead. Read more >>
 Minister for Women, Children and People with Disabilities, Lulu Xingwana has urged law enforcement agencies to do everything in their power to ensure that Agnes Ramagoshi and other victims of crime get justice. Read more >>
The Health Professions Council of South Africa (HPCSA) says the implementation of the new Guideline Tariffs for medical and dental services will serve to protect the public and guide healthcare practitioners on the rendering of accounts in terms of the prescribed ethical guidelines. Read more >>
The Department of Justice is urging beneficiaries of maintenance monies to obtain bank accounts so that they can receive the money due to them faster. Read more >>
More Government news...
 [Daniel Dercksen] If you are looking for sizzling dance action, sexy moves and gorgeous bodies, Step Up Revolution guarantees to have your temperature soaring. This fourth installment in Summit Entertainment's sizzling dance-and-romance franchise, ups the ante with unparalleled 3D action in sultry, sexy Miami where a group of hot young performers takes to the streets to what they do best - dance! Read more >>
More BizLounge news...
- New MD for Boomtown - more info
- eLan Property Group appoint new head of PR and events - more info
- True Love appoints Mokgadi Itsweng as food editor - more info
Featured jobs Mid-senior copywriting role in a small/medium sized though-the-line agency. The agency has in-house digital integration, is growing and is based in Parktown North, Johannesburg. Read more >> |
Group account director opportunity in through-the-line agency. Read more >> |
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We are looking to expand our dynamic team of internal sales executives.
You will have an interest in sales/marketing, building relationships with reputable brands, a brilliant sales track record. Read more >>Dining-OUT web services is looking for a dynamic experienced web developer who is keen to further their career and progress into an IT management position. Read more >>Achieve advertising sales revenue targets and objectives delivered via effective management and mentorship of media sales team for online and print platforms. CRM. Read more >>National sales team management on a strategic level. Productivity plans. Channel management. Change management. CRM. Media planning. Multi-product platform: digital and print. Agency relationships essential. Publishing experience an advantage. Read more >>African advertising agency looking for creative director to be based in Lagos, Nigeria. Read more >>
Click here to customise your jobs section
- OLG higher certificate in events management launch Open Learning Group - Johannesburg, 22 August
- Free business breakfast Hirsch's Fourways - Fourways, 30 August
- Tutor squared matric revision seminar Tutor Squared - Johannesburg, 1 September
- Executive PAs and admin - Professional summit ABN Global Events - Cape Town, 3 September
- Technical report writing Insite Training - Honeydew Roodepoort/Randburg, 4 September
- Wellness workshop for women - Durbanville, 7 September
- Twitter for property professionals Hippo Communications - Cape Town, 7 September
- Social media - Twitter Institute for the Advancement of Journalism - Johannesburg, 17 September
- Internal communication seminar Knowledge Resources - Johannesburg, 19 September
- Social Media - Government communication conference Corptrain - Johannesburg, 28 November
Click here to customise your events section
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