|13 Aug 2012|
|Marketing & Media | South Africa
|Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Mxit, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
, 2012 Design Indaba
Service with a snarl
Despite what one hears around the braai and in social media, we are not that good at complaining. Oh yes, we rabbit on to friends and family about bad service, but not a great many of us actually say "Enough!" and stamp our feet and make a scene 'on the premises', so to speak.
But that seems to be changing, and the question Lindsay Grubb asks...When did we stop caring about customer service, client experience?
could - should - become unnecessary. But we still have a long way to go, and perhaps companies big and small, should take a leaf out of the second business dealing Grubb describes; whereas the first was foul, the latter bordered on fantastic. And that's the way it should be.
One key can be to get all your staff on the same side - the company's side, and Charles Nightingale suggests companies can improve employee engagement: engage with social media.
Social media is an intrinsic component of how we live and work, he says.
Has there been a service delivery protest in a town near you, or your own town or city? Thabani Khumalo reckons [political] consumers are no longer impressed by political rhetoric. They've heard it all before, and they are angry, but he reckons marketing intelligence can accelerate a municipality's service delivery capacity
. Here's hoping he's right, because in many municipalities around the country, the demand for "service delivery" may as well be written in Mandarin for all the good it does.
And finally, we all know everything American is bigger and better, so here's your chance to go ga-ga over the latest issue of Vogue
. At 916 pages it's big - and heavy enough to fell a water buffalo at 100 paces - oh, and Lady Gaga is on the cover. The magazine has broken its own record
with a 916-page September issue. Not a bad way to celebrate the influential Conde Nast title's 120th anniversary, now is it.Content Director: Rod Baker
PS [Biz Takeouts Podcast] 33: Agency focus - Native
... Last week in an agency-focused show, we looked at full service digital agency Native.
PPS Take a look at the latest Ornico ad showcase
.Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to email@example.com, opinion pieces to firstname.lastname@example.org and international news to email@example.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.
Today's top stories
Marketing & Media
Last week in an agency focused show, we looked at full service digital agency Native
. To find out more, listen to the podcast of the Biz Takeouts Marketing & Media radio show
, which airs every Wednesday 5pm-6pm streamed live via 2oceansVibe Radio
] Read more >>
The latest research by Municipal IQ showed that service delivery protests were on the increase across the country, with 113 I the first half of 2012 compared to 2 in 2006. This year also accounted for 22% of all protests recorded since January 2004. Read more >>
With the recession reducing the popularity of the World of Birds in Cape Town, a NGO sheltering birds, mammals and reptiles, Fishgate Advertising decided to get people talking about it and supporting it by running an interactive campaign around the city. Read more >>
I just went through the unpleasant process of upgrading my cellphone. I did everything in my power to mitigate any stress I might have by phoning my service provider's upgrades department, prior to physically entering their world to pick up my new iPhone. I felt strong walking into the customer service department and was sure it should take at most an hour to process everything and get back to my office. Boy was I wrong. Read more >>
1time Airline will be embarking on an initiative in August 2012, called Wonder-Women in Aviation, which involves 30 female students from Sizwe Secondary School in Elandsfontein, receiving first-hand exposure to the airline's operations by shadowing its female employees on their daily work routine. Read more >>
Simon Pearse (51), CEO of Marriott Asset Management, has signed up for the 1000 km Mongol Derby for the benefit of Right to Sight, an international charity founded in Ireland, that works towards securing a sustainable supply of eye surgeons in Africa and providing accessible affordable eye care for all. It has acquired a pioneering technique to significantly reduce the cost of cataract operations, thereby making them more accessible. Read more >>
| ||Your source of digital advertising|| |
An American cloud-based, PR and social media platform, MyPRGenie, now offers SMEs an opportunity to network internationally from US$179 per year, which gives companies a basic package to access its social apps. Read more >>
Events & Conferencing
Celebrating 20 years as the premier travel and outdoor show, the Gauteng Getaway
Show starts at the Coca-Cola Dome on 31 August, with an official opening by South Africa's Minister of Tourism, Martinus van Schalkwyk, as part of Tourism Month. Read more >>
To celebrate Hype
's 50th issue, the hip-hop publication includes its first 'Women in Hip Hop' supplement, which is a milestone, including the first all-female Hype
CD to celebrate women's month. Read more >>
| ||Online Media section proudly sponsored by|| |[Charles Nightingale]
Numerous research studies have shown that engaged employees are the basis of a company's success and drive tangible performance results. Their contribution is particularly essential during a lengthy period of economic recession: engaged employees have a genuine intellectual and emotional sense of ownership and are willing to do whatever is needed to support the organisation's success. They take pride in doing so, and thereby acquire individual job satisfaction. Read more >>
As a writer, you have a stories which need time and space to be told - more than the 1200 words you might be able to get in a newspaper or magazine, right? And the burden and cost of writing a book make it difficult to go this route. Right again? Mampoer.co.za is offering a solution, a new format which will allow you to write with depth but at a length that is great for both writers and readers. Read more >>
NEW YORK, US: The US edition of fashion magazine Vogue
said on Thursday its upcoming September issue will be its biggest ever, surpassing the previous record-setter made famous in a documentary film. Read more >>
LONDON, UK: Greenlight comment... Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. Adam Bunn*, director of search engine optimisation (SEO) at leading independent digital marketing agency, Greenlight, comments. Read more >>
Boost Juice Bars South Africa has appointed Artifact Advertising as its first advertising agency to boost its brand awareness and reach. The mandate includes growing the brand and managing all key marketing areas, including communication, branding, design, and print. Read more >>
Vehicle branding and transit media specialist Graffiti recently took its branding materials to the bush in an attempt to save threatened ground-hornbills in the Limpopo Province. Read more >>
In a world of measurable marketing initiatives, what exactly constitutes a successful campaign? You design a great ad. People click on it. Objective met? Unlikely. CTR (Click-Through-Rate) has been considered the benchmark for many years, surrounded by debates on what constitutes a good CTR. Is this a discussion worth having? Read more >>
Events & Conferencing
All Amber, the organiser of premier mobile-related events in Africa, has announced that iROKO Partners, one of the world's largest distributors of Nigerian entertainment, will be the Gold Sponsor at this year's Mobile Entertainment Africa conference. Read more >>
The VWV Group was recently appointed by AM Consulting Engineers (AMCE) to produce and stage the sod-turning event to mark the official launch of the City of Tshwane's Bus Rapid Transit (BRT) system. The event hosted 160 guests, including government officials, stakeholders, and a variety of media. Read more >>
The Exhibition & Event Association of SA (EXSA) is renewing their Reciprocity Agreement with the US-based International Association of Exhibitions and Events (IAEE) and is looking forward to liaising closely with their international colleagues in promoting the growth of the exhibition market, says EXSA Chairman, Nigel Walker. Read more >>
With 123RF's Hot Winter Deal, when you buy a 123RF image package, you will get a choice of free Kalahari vouchers or free images. There's a global selection of over 14-million royalty-free images to choose from, for which you pay for once but can use as many times needed. Live support is also offered 24/7. Read more >>
Avusa Media LIVE treated their Johannesburg and Cape Town clients to a special of screening The Dark Knight Rises
, the epic conclusion to filmmaker Christopher Nolan's Dark Knight
trilogy. Read more >>
While South Africa has recorded great strides in the quest for women empowerment and gender equality, there was still persistent inequality between women and men, says Minister for Women, Children and People with Disabilities, Lulu Xingwana. Read more >>
Deputy President Kgalema Motlanthe says government will increase the resources required to address the plight of farm workers who are without homes or fixed addresses, and those who are unable to access government services. Read more >>
More Government news...
[Brian Berkman: contributing editor, travel]
When the Victoria Junction Hotel was built in 1996 it was part of one of the first New York-style loft redevelopments of industrial warehousing. The interiors were quirkily geared towards the movie industry, albeit a little verging on the theme-park. On a return visit, after many years, I was disappointed that none of the quirkiness remained following the 2011 refurbishment. In short, what was once an interesting, individual hotel now seems bland. Read more >>
Demand for premium airline seats and for seats on long-haul routes is on the decline while numbers on domestic routes and low-cost carriers grow. Read more >>
More Travel news...
- New appointments at Foord Asset Management - more info
Dynamic, self-motivated person required for the Cape area.
Litho, digital and packaging company.
Printing or packaging experience a must.
Remuneration based on previous job.
Basic, commission, petrol and cellphone Read more >>
Full time video editor for an Afrikaans based music show. Send CV's to firstname.lastname@example.org and include your contact details. Read more >>
Quirk preeminent marketing agency is on the hunt for a super slick account manager for our Jozi QuirkStation. Apply now for this once in a lifetime opportunity. Read more >>
Unique luxury lifestyle magazine, event, travel & marketing company looking for creative, skilled and ambitious multimedia experienced graphic designer to join our team. Portfolio crucial on application. www.liveoutloud.co.za Read more >>
Demonstrate your award-winning copywriting ability with strong portfolio and be invited to interview at this sought-after advertising agency. Great step forward in your advertising career. Read more >>
Springboard your career in this award-wininng advertising agency. You strong art direction portfolio secures an invitation for an interview. Great career opportunity with long-term future growth potential. Read more >>
Incredible opportunity to leverage your ticketing and marketing experience on this global event. Take your career to a new height on this two-year contract position. Read more >>
PR account manager who is young, dynamic, driven, detail orientated, presentable and eloquent with an in-depth knowledge of all aspects managing exclusive clients' PR portfolios. Read more >>
We are looking for a marketing coordinator. Junior to mid level position. Creative, dynamic, goal driven, passionate, strong work ethic. Read more >>
Click here to customise your jobs section
- Cashflow is critical SalesPartners Johannesburg - Johannesburg, 15 August
- HHP Celebrity Scrabble Challenge - Johannesburg, 18 August
- IPM- GIBS Women in Business Institute of People Management (IPM) - Johannesburg, 21 August
- Community building workshop Symphonia - Cape Town, 22 August
- Creative writing course Allaboutwriting - Johannesburg, 22 August
- Xtraordinary women networking XtraordinaryWomen - Cape Town, 24 August
- Meet success Gecko Connect - Cape Town, 30 August
- Dream mapping and goal setting workshops Fairy Godmother - Cape Town, 8 September
- Practical selling skills Richard Mulvey - Cape Town, 17 September
- IPM 56th annual convention Institute of People Management (IPM) - Suncity, 11 November
Click here to customise your events section
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