Despite what one hears around the braai and in social media, we are not that good at complaining. Oh yes, we rabbit on to friends and family about bad service, but not a great many of us actually say "Enough!" and stamp our feet and make a scene 'on the premises', so to speak.
But that seems to be changing, and the question Lindsay Grubb asks...
When did we stop caring about customer service, client experience? could - should - become unnecessary. But we still have a long way to go, and perhaps companies big and small, should take a leaf out of the second business dealing Grubb describes; whereas the first was foul, the latter bordered on fantastic. And that's the way it should be.
One key can be to get all your staff on the same side - the company's side, and Charles Nightingale suggests companies can
improve employee engagement: engage with social media. Social media is an intrinsic component of how we live and work, he says.
Has there been a service delivery protest in a town near you, or your own town or city? Thabani Khumalo reckons [political] consumers are no longer impressed by political rhetoric. They've heard it all before, and they are angry, but he reckons
marketing intelligence can accelerate a municipality's service delivery capacity. Here's hoping he's right, because in many municipalities around the country, the demand for "service delivery" may as well be written in Mandarin for all the good it does.
And finally, we all know everything American is bigger and better, so here's your chance to go ga-ga over the latest issue of
Vogue. At 916 pages it's big - and heavy enough to fell a water buffalo at 100 paces - oh, and Lady Gaga is on the cover. The magazine has broken its
own record with a 916-page September issue. Not a bad way to celebrate the influential Conde Nast title's 120th anniversary, now is it.
Content Director: Rod Baker
PS
[Biz Takeouts Podcast] 33: Agency focus - Native... Last week in an agency-focused show, we looked at full service digital agency Native.
PPS Take a look at the latest
Ornico ad showcase.
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