|23 Jul 2012|
|Marketing & Media | South Africa
|Marketing & Media, Advertising, Branding, Cinema, Creative Week Cape Town, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
, 2012 Design Indaba
Bridging, BI, buying, bullying... bullish
Digital is an integral part of marketing and André Britz has some ideas for you on how to bridge the digital gap
while on the business intelligence front, Max Ottavin says using BI and analytics to harness social media data
can enable businesses to leverage opportunities to tap into unique customer insights.
Why are you buying what you're buying? A US study has found that when it comes to product selection, the middle items win our wallets' votes
. It seems that without realising it, consumers are more likely to choose products that sit in the horizontal centre of a display, a new study indicates.
On a more serious note, isn't it strange how we find a way to abuse new technology... According to the Youth Research Unit (YRU) of the Bureau of Market Research (BMR) in the College of Economic and Management Sciences at Unisa, Gauteng youth are intensifying cyber bullying
. A new report indicates that there is an increase in bullying among secondary school learners in Gauteng, particularly cyber bullying.
And to end on a far happier note - well, we hope so, today sees the first of Bizcom's [Funny Business], by Rico Schacherl
so it's no wonder we're feeling a little bullish.Rod Baker, Content Director
PS Find out more about the state of South African media and marketing, by listening to the latest Biz Takeouts podcast
from the Biz Takeouts Marketing & Media radio show
PPS Take a look at the latest Ornico ad showcase
.Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to email@example.com, opinion pieces to firstname.lastname@example.org and international news to email@example.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.
Today's top stories
The South African Advertising Research Foundation (SAARF
) has released a booklet and CD covering AMPS information. The SAARF Trends
booklet covers 2007-2011 and the SAARF Segmentation CD is based on AMPS fieldwork period Jan-Dec 2011. Read more >>
|MARKETING TO KIDS & TEENS - Seminar & Workshop|
Attend on 21 - 22 August 2012 & gain key insight into this unique market, find out what makes them tick and how to engage with kids, teens & their gatekeepers. The programme will also include an interactive session with kids & teens - get your questions answered! More information: CLICK HERE
Unite Against Poaching has donated R250 000 to the Onderstepoort Veterinary Genetics Laboratory of the University of Pretoria in support of a project to create a rhino DNA database. The RHoDIS project utilises the latest DNA profiling techniques to combat poaching and strengthen rhino conservation by promoting scientific management of the rhino population. Read more >>
Eight weeks ago, gearing up for Tata's special 94th Birthday, Waterkloof Wine Estate, in conjunction with the Sir Lowry's Pass Community Empowerment Project, initiated a donation campaign, which challenged individuals and local businesses to donate clothing, educational toys and non-perishable food to the Sir Lowry's Pass Primary School. This campaign culminated with a charity donation at the school on 18 July, with the contributions benefitting 950 scholars between the ages of 7 and 13. Read more >>
| ||Your source of digital advertising|| |[André Britz]
More and more brands realise they should also be playing in the digital space and are hopping onto the bandwagon. The snag is that marketing is happening haphazardly and money is wasted. In addition, since digital space is comparatively cheaper than radio, print or TV ads, only a fraction of the overall marketing budget is allocated to online and mobile. Read more >>
Education & Training
The Artspace Mentorship Programme is an opportunity for visual artists, who are ready for their first exhibition, to receive mentoring and guidance from an established artist towards a sponsored solo exhibition at Artspace Gallery. Applications for 2012/2013 are now open and close on 9 September 2012. Read more >>
Atmosphere Orange is a new media planning and buying agency formed by CEO, André Britz, winner of the 2010 and 2011 best media planner award at the Bookmarks
. The agency's aim is to bridge the gap between digital and traditional media and service brands and agencies that need to outsource their media function. Read more >>
The Youth Research Unit (YRU) of the Bureau of Market Research (BMR) in the College of Economic and Management Sciences at Unisa has released a report indicating that there is an increase in bullying among secondary school learners in Gauteng, particularly cyber bullying. Read more >>
| ||Online Media section proudly sponsored by|| |[Max Ottavin]
Social media is here to stay, for better or for worse, and businesses can ill afford to stick their heads in the sand when it comes to engaging their customers online. The reality is that your customers are talking about you, whether you have an engaging online presence or not, and ignoring this fact will at best provide no advantage, and at worst actually harm your business. Read more >>
According to the Business Women's Association (BWA) 2012 Women in Leadership Census, women make up 43.9% of the workforce but constitute only 17.1% of all directors. While this is an increase from 14.6% in 2009, only 3.6% are CEOs and 5.5% are chairpersons, with these figures remaining more or less static over the past four years. Read more >>
Without realising it, consumers are more likely to choose products that sit in the horizontal centre of a display, a new study indicates. Read more >>
A study, commissioned by sponsorship experts Havas Sports & Entertainment (HS&E) to identify the effects of Olympic Games
' sponsorship on sponsor brands and to track interest in and attitudes towards the Games over a period of two and a half years, has released its results. Read more >>
In June 2012, the South African version of Google Family Safety Centre was launched in partnership with Parents' Corner and others to make the internet safer for kids to use. Other founder members include the Department of Women, Children and People with Disabilities; the Department of Communications; the Film and Publications Board; Childline South Africa; Media Monitoring Africa; Mxit; Nelson Mandela Children's Fund; UNICEF. Read more >>
SINGAPORE: Spikes Asia, the regional creative advertising and communications festival for Asia Pacific, is pleased to announce that this year's final three jury presidents are Yang Yeo who will chair the Design Jury, Glenn Osaki will lead the PR Jury, and Michael Hilliard has been appointed the first Branded Content & Entertainment Jury president. Read more >>
MIAMI, US: It may have the creative flair and ambition, but is Latin America and its media economy equipped to compete on the global stage? Is the region meeting the high standards set by global brands in education, organisation, regulation and innovation? Read more >>
Tammy Lehnberg joined Y&R in June 2005 after being headhunted to bring the payroll function in-house and she has never looked back since. Read more >>
Distell brand Savanna Premium Cider has been rated in poll position in the Alcoholic Drinks: Cider category of the 2012 ICON Brand Survey. Read more >>
On 18 July the presenters from 94.5 Kfm and 567 CapeTalk returned to their old schools or went out into communities to give 67 minutes of their time in support of Mandela Day. Donations poured in from listeners who all wanted to make their mark. Read more >>
Events & Conferencing
As part of its initiative to contribute to the growth and development of science and engineering fields in South Africa, Sasol has sponsored R500 000 towards the South African Institution of Chemical Engineers (SAIChE) 2012 conference. Read more >>
Litha Communications has started a blog, Learn with Litha, that shares some of its knowledge gained over 13 years in events management. Aimed at the events industry, it has begun with a multi-part introduction to risk management. Read more >>
Media agency Carat SA has won the coveted African Access Business Award for fast-growing SMMEs. The award, considered the Oscars of South African business, is awarded to the company which has displayed the most significant growth in their market sector through best business practices and innovation, underpinned by strong financial performance. Read more >>
The next annual AMASA workshop will be held at the picturesque Little Switzerland resort in the Drakensburg from the 2nd to the 5th of August 2012. Themed the Nuts n Bolts of Media Planning, the workshop will provide delegates with a dearth of information by leading industry players. Read more >>
Following the launch of Focus on Africa
, the latest EMS Africa survey has shown BBC World News reaches more than half (50.2%) of affluent Africans every month. The survey revealed that BBC World News has a monthly reach of 79.8% in Uganda, 67.5% in Nigeria, 66.2% in Ghana, 60.4% in Kenya and 46.8% in South Africa. Read more >>
Out Of Home
Adreach has always been passionate about supporting the fight against crime. To help make South Africa a safer place ADreach has sponsored Business Against Crime SA's latest awareness campaign. Read more >>
More than 50 000 readers can attest to finding Making Money out of Property
an indispensable guide to investing in the lucrative South African property market. Read more >>
[Photos from the ed-at-large] Sandton City's Walnut Grove turns over a new leaf
State-owned defence company Denel has posted a modest profit of R41m in the financial year ending March 2012‚ which was significantly lower than the R110m profit posted last year‚ group CEO Riaz Saloojee said on Thursday. Read more >>
Quarterly research highlights real hindrances to business growth are poor government service delivery, political uncertainty and crime. Read more >>
More Government news...
[Henrie Geyser: motoring editor]
The MG badge is back in South Africa again and this time its Chinese owners are keeping their fingers crossed that it might be a case of third time lucky for this once iconic British sports car brand. Read more >>
More Motoring news...
[Brian Berkman: contributing editor, travel]
With social media we have all become storytellers. One of Anantara Resorts' differentiators is their focus on giving guests experiences that become stories as well as enabling their telling. Having high-speed free Wi-Fi all over the Island is just one way they achieve this but also by choreographing wow moments that become the fulcrum around which tales of the journey are told. Read more >>
More Travel news...
If there is one thing that The Bus brings across, it is that theatre audiences have lost the ability to really listen. It is a charming play in which words paint the bigger picture without overblown special effects or spectacular contextual overload. Read more >>
More BizLounge news...
DTP operator required to join a busy studio. Attention to detail and ability to work under pressure is needed. Read more >>
Exciting customer care roles available for British, Norwegian, Italian, Swedish and German foreigners. Read more >>
Are you a people's person? Do you have experiencing recruiting, training and managing brand ambassadors? Join Thunda.com as a human resources administrator. Read more >>
We're looking for an experienced mid to senior level PPC campaign master with experience in PPC campaign management and some SEM. You need to be committed and knowledgable. Read more >>
Account executive/writer - suited to a talented, strong writer with impeccable attention to detail, who is hard-working, highly organised, enthusiastic with good EQ and can work to tight deadlines. Read more >>
Looking for a skilled and experienced editor with good B2B publishing experience, interest in the motoring industry, good automotive contacts and an excellent knowledge of print and digital media. Read more >>
Click here to customise your jobs section
- Business etiquette Stanislaw Consulting - Johannesburg, 27 July
- Advancing to Picture Editor Institute for the Advancement of Journalism - Johannesburg, 30 July
- COMSA'S 12th Annual Media Conference COMSA CommunicationStudents Aasssociation UNISA - Pretoria, 7 August
- Chinese in Africa and Africans in China Monash South Africa - Johannesburg, 21 August
- Integrate social with multichannel sales - Virtual, 22 August
- SEO certification program Blue Magnet Digital Solutions - Johannesburg, 3 September
- AEAAPS - 2012 ABN Global Events - Cape Town, 3 September
- Sports and events tourism exchange - Durban, 12 September
- The future of marketing The Hedgehog Event - Sandton, 4 October
- Construction estimating Alusani Skills & Training Network - Johannesburg, 19 November
Click here to customise your events section
"Even if you're on the right track, you'll get run over if you just sit there. ( via Looking to Business )"
- Will Rogers
- Print any item in this newsletter.
- Email any item in this newsletter.
- Comment on any item in this newsletter.
New people on biz
PortalsMarketing & Media | South AfricaMarketing & Media | AfricaAgricultureArtsAutomotiveConservationEducationFinanceGovernmentHealth & BeautyHuman ResourcesIT & TelecommunicationsLegalLifestyleLogisticsManufacturingMaritimeMedicalPropertyRetailScience & TechnologyTourism & Hospitality