"Discover how different cultures are reflected through their creativity and ideas" - Katja ThielenI chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Kicking off the series is this year's design jury president Katja Thielen, creative director and founder of the UK's Together Design. First up is Katja Thielen. With a keen eye for design and over 20 years of working in the London design industry, Thielen co-founded Together Design in 2003, an agency built on craft and collaboration, which has blossomed into an enviable work culture. In 2013, Together Design launched Perfectly Put Together, putting their skills, insights and curiosities on display in their own online shop, which has given Thielen a valuable window into her retail clients’ world and new insights about the challenges they face every day. She’s passionate about consumer brands and retail, and loves the challenge of developing emotional connections and crafting personality, having worked on brand and packaging designs and licensing guides for Walgreens Boots Alliance, Diageo, NBC Universal, University of Cambridge, Caffè Nero, Fortnum & Mason and many stamp collections for the Royal Mail.
I'm looking forward to discovering more about the creative essence of your region during the judging process. It's always fascinating to discover how different cultures are reflected through their creativity and ideas – it's a window into another world. At the same time, this audience also has a notoriously short attention span, so a standout idea needs to have an immediacy that will make people want to share it on social media, hugely increasing its reach and impact. That’s the power of a great idea. If you get cracking, you can still submit your great ideas as entries for Loeries 2019, provided they’ve already flighted, as the extended deadline is 31 May. If you can’t wait for Loeries Creative Week Durban, taking place from 22 to 24 August 2019, keep an eye on the Loeries’ Twitter, Facebook and Instagram feeds and stay tuned for my interviews with more of the international jury presidents and all the latest updates in our Loeries’ special section. You can also follow Together Design on Twitter and Together Design and Perfectly Put on Instagram. About Leigh AndrewsLeigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.
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