Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2017
Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not.
Read more about why advertising works best when it makes a memorable and lasting impression in our latest study, Lasting Impressions to Grow Your Brand.
#1 AD Q1 2017
Consol Glass: The Best Things Come in Glass | Grey Advertising
#1 AD Q2 2017
Toyota Hilux: Tougher-er my Son | FCB Joburg
Download the PDF of the rankings:
Adtrack™ is Kantar Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all new brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on what Adtrack can do for you, contact firstname.lastname@example.org.