SA makes Film, Film Craft, Titanium & Integrated shortlists

CANNES, FRANCE: South Africa has five shortlisted entries for Film, two for Film Craft and one for Titanium and Integrated. The only shortlist left to be announced on Saturday morning, 25 June 2011, is for the Grand Prix for Good. Winners will be announced on Saturday night, 25 June.
[Cannes Lions 2011] SA makes Film, Film Craft, Titanium & Integrated shortlists

ShortlistCategoryTitleAdvertiser/clientProduct/serviceAd agencyProduction company
Titanium & IntegratedThe Voiceless CampaignThe ZimbabweanNewspaperTBWA\Hunt\Lascaris Jhb
FilmA16 Retail StoresChain MailExclusive BooksEmail for DummiesOgilvy Jhb*Jump CT
FilmA17 Restaurants & Fast Food OutletsReturn of the cravingChicken LickenHot WingsNet#work BBDO Jhnb*Velocity Films CT
FilmA26 Public Health & SafetyLove to meet youBrandhouseBrandhouse Drive Dry InitiativeFoxP2*Giant Films CT
FilmA28 Fundraising & AppealsWaking up the NeighbourhoodPOWAFemale Abuse PreventionOgilvy JhbFrieze Films Jhb
FilmA28 Fundraising & AppealsJumbledThe Avril Elizabeth HomeThe Avril Elizabeth HomeJWT Jhb*Bouffant Jhb
Film Craft A02 DirectionVoice over CadburyLunch BarOgilvy JhbVelocity Films Jhb*
Film Craft A08 Sound DesignVoice over CadburyLunch BarOgilvy Jhb*Velocity Films Jhb

* denotes entrant company

Stats

CategoryTotal entries shortlistedTotal SA shortlistedPercentage of SA finalists2010 comparisonTotal winnersTotal SA winnersSA percentage of winners2010 winners comparison
Direct20462.94%Same - 6 SA finalists in 20105711.75%Decline - 3 SA winners in 2010
Promo & Activations17510.57%Decline - 2 SA finalists in 20105511.18%Increase - 0 SA winners in 2010
PR10510.95%Same - 1 SA finalist in 201039000 SA winners in 2010
Outdoor42671.64%Decline - 22 SA finalists in 201011910.84%Decrease - 5 winners in 2010
Media22262.70%Increase - 3 SA finalists in 20108422.38%Increase - 0 winners in 2010
Radio1383827.53%Increase - 17 SA finalists in 2010501020%Increase - 6 winners in 2010, 1 being a Grand Prix
Press51891.74%Increase - 4 SA finalists in 20109933.03%Increase - 2 winners in 2010
Cyber22010.45%Increase - 0 SA shortlisted in 2010 8100No change from 2010
Design14610.68%Decline - 3 SA finalists in 2010 8600Decline - 3 SA winners in 2010
Film29951.67%Decline - 14 shortlisted in 2010
Titanium & Integrated3213.12%Increase - 0 shortlisted in 2010
Film Craft11621.72%Decline - 4 shortlisted in 2010
Creative Effectiveness1000.00%New category in 2011

Full shortlists:

Remaining shortlists:

  • Grand Prix for Good: to be announced Saturday 25 June

Full sets of winners:

For more:

 
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