SA's winning work: Direct, Promo & Activation Lions
CANNES, FRANCE: Joe Public and Ogilvy Johannesburg took home South Africa's first Lions on Monday night, 20 June 2011: a Silver Direct Lion for Joe Public's Rock4Aids Spark Hope Matchbook and a Bronze Promo & Activation Lion for Ogilvy's POWA "Waking up the Neighbourhood". Here is their winning work [showcase].
![[Cannes Lions 2011] SA's winning work: Direct, Promo & Activation Lions](https://biz-file.com/c/1106/75735.jpg?2)
![[Cannes Lions 2011] SA's winning work: Direct, Promo & Activation Lions](https://biz-file.com/c/1106/75786.jpg)
Joe Public: Silver Direct Lions
![[Cannes Lions 2011] SA's winning work: Direct, Promo & Activation Lions](https://biz-file.com/c/1106/75640.jpg)
Type of entry: Use of Direct Marketing
Category: Dimensional Mailing
Title: Spark Hope Matchbook
Advertiser/client: Rock4Aids
Product/service: Art for AIDS
Agency: Joe Public
Creative credits
| Name | Company | Position |
|---|---|---|
| Pepe Marais | Joe Public | ECD |
| Maciek Michalski | Joe Public | Creative director/art director |
| Sinome Rossum | Joe Public | Art director |
| Sophia Strydom | Joe Public | Art director |
| Freda Raubenheimer | Joe Public | Art director |
| Clint Bechus | Joe Public | Copywriter |
| Jeanine Vermaak | Joe Public | Copywriter |
| David Prior | Photographer |
![[Cannes Lions 2011] SA's winning work: Direct, Promo & Activation Lions](https://biz-file.com/c/1106/75743.jpg)
Ogilvy Johannesburg: Bronze Promo & Activation Lions
Type of entry: Product & Service
Category: Charities
Title: Waking up the Neighbourhood
Advertiser/client: POWA
Product/service: Female Abuse Prevention
Entrant company: Ogilvy Johannesburg
Sales promotion/advertising agency: Ogilvy Johannesburg
Creative credits
| Name | Company | Position |
|---|---|---|
| Fran Luckin | Ogilvy Johannesburg | ECD |
| Renier Zandberg | Ogilvy Johannesburg | Art director |
| Robyn Bergmann | Ogilvy Johannesburg | Group head |
| Debbie Dannheisser | Ogilvy Johannesburg | TV Producer |
| Taryn Scher | Ogilvy Johannesburg | Copywriter |
| Catherine Conradie | Ogilvy Johannesburg | Group head |
| Jonty Fine | Frieze Films | Director/editor |
| Jo Barber | Frieze Films | Producer |
| Louise Johnston | Ogilvy Johannesburg | Account manager |
| Nonhlanhla Mokwena | POWA | Marketing manager |
| Jo Anne Darling-Risi | Fr'quency | Sound director |
| Zak Binikos | Fr'quency | Sound director |
| Maja Rode | Ogilvy Johannesburg | Public relations |
| Shera Esmade | Ogilvy Johannesburg | Account manager |
| Dianne Springer | Ogilvy Johannesburg | Strategist |
For more:
- Bizcommunity Special Section: Cannes Lions
- Bizcommunity Search: Showcase of SA's winning Cannes Lions work
- Bizcommunity Search: Cannes Lions
- Bizcommunity Twitter list: South Africans at Cannes Lions 2011
- Bizcommunity Twitterfall: South Africans at Cannes Lions 2011
- Bizcommunity Blog: South African judges at Cannes Lions 2011
- Bizcommunity Gallery: [Cannes Lions 2011] Winners at awards ceremonies
- Bizcommunity Gallery: [Cannes Lions 2011] Out and about at Cannes
- Official site: www.canneslions.com
- Google News Search: Cannes Lions
- Google Blog Search: Cannes Lions
- Twitter Search: cannes_lions OR canneslions OR "Cannes Lions" OR canneslions2011
- Facebook: Cannes Lions page
- LinkedIn: Cannes Lions group
- Twitter: @Cannes_Lions and @CannesBackstage
- YouTube: Cannes Lions channel
- Flickr: Cannes Lions photostream
- RSS: Cannes Lions feed