TBWA\Hunt\Lascaris commissioned Adam to compose music for the latest Aquafresh TVC. The brief called for a gentle and uplifting track, Zarcia Zacheus was chosen to feature on vocals. The music had to hit certain key emotional points and flow seamlessly into a new 4-second audio sting, the client loved the fresh twist so much that they are now using it all over Africa. Click here to view the Aquafresh TVC
And now for a bit of light-relief...Cadbury Dairy Milk - Radio Commercial
Ogilvy JHB asked Adam to dig deep into his magic hat of quirky for the latest Cadbury Dairy Milk radio campaign. The spot starts off describing a scenario and suddenly out of the blue the "Joy Squad" suddenly shows up to surprise potential competition winners. The track has a whacky carnival-gone-crazy feel, Adam used a variety of old 1960's sounding organs and literally went to the circus on the track. Bells, whistles and LOL comedy included. Click here to hear the Cadbury radio spot
Producer: Tracey Holme
Copywriter: Ruby Fourie
Creative director: Tseliso Rangaka
Stay tuned for more musical mayhem coming soon.