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Howard Audio tells musical stories for SA Tourism

Howard Audio was recently commissioned by South African Tourism and agency Ireland-Davenport to compose original music for a campaign for SAT called "SA Stories". Four vignettes were created, comprising four groups, who were filmed on their first ever holiday in their own country.
"The brief was to compose a very delicate and emotive soundtrack," says Adam Howard, composer. I used a simple piano layered with strings, all based around a simple theme.

The films are shot in a very reflective way - and the soundtrack had to echo this while conveying a sense of hope and inspiration. I think we achieved this balance very well."

The family and friendship groups were sourced and filmed live in four different locations. Velocity Afrika shot the campaign with Mpho Twala directing.





10 Dec 2015 13:59

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Agency - Ireland-Davenport

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