Global traction continues with consumers choosing Batiste as the ultimate, affordable essential to refresh and revive in between washes or salon visits. Over 10,000 shoppers voted for their most trusted everyday product and Batiste took the number-one spot both in the United States and Canada.
Health & Beauty specialist, ACDOCO SA is Batiste’s exclusive distributor in southern Africa. Jason Frichol, ACDOCO SA’s Managing Director, says, “Batiste is definitively the people’s choice and the preferred brand both here in South Africa and globally. Thousands and thousands of customers have given Batiste a five-star rating on amazon.com. Its versatility and highest quality formulation also means that it works on all hair types, including long, short, curly, fine, highly texturised, wigs, weaves, wefts, dreads, hair pieces, singles, cornrows, extensions and more. One just needs to simply tweak application depending on hair type.”
ACDOCO SA recently executed its #AllHairTypesSA campaign that received record engagements and where South Africans rated Batiste 4.6 stars out of 5.