Not satisfied with releasing a "me too" video product, location-based mobile network Vicinity Media have worked hard to release a truly first-to-market location-focused video solution and are proud to announce the product includes some global innovations.
The new product has four key components:
Firstly, advertisers get access to Vicinity’s industry leading location targeting that harnesses proprietary technology to target down to street level. This means your video campaigns can now have real location relevance.
Secondly, Vicinity’s location based video product gives brands and agencies access to Vicinity’s Premium Network, a network that has now become one of South Africa's biggest and includes publishers like IOL, TimesLive, eNCA, Soccer Laduma and close to 100 others. For advertisers used to accessing individual publishers or relying on programmatic distribution this is a game changer as Vicinity’s network has legitimate audiences, brand safety and viewability baked in!
Thirdly, and perhaps most importantly, Vicinity’s new video product publishes the distance/travel time from the viewer to the point of purchase within the video. The ability to publish location within video is a global first, pioneered right here in South Africa.
Fourthly, users can be directed to our now familiar Location Landing Page allowing users to Drive, Walk, Show map, and engage further. Vicinity’s store by store analytics are also included in the new video product and combined with Visitability reporting allows brands to increase user engagement, drive footfall, and gain insights into consumer behaviour.
In addition advertisers will continue to get all standard video metrics with which they are familiar on top of our extended location metrics.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.