Considering this insight, we partnered with SABRIC to help educate South Africans on their vulnerability to scams, and more specifically - how they can avoid falling victim to them.
The premise of our campaign begged the question of what you're likely to share on a daily basis. We created a digital campaign heroed by video content pieces showcasing strangers sharing personal items that should remain private. From toothbrushes, to gym towels and even underwear, we wanted to highlight the "discomfort" one should feel at the thought of sharing private "things" and how the same should apply to sharing confidential information.
Our digital strategy was to drive as much engagement as possible through focused social media ad platforms. These platforms included Instagram stories, Facebook in-stream video and Ad Colony cards, which is an interactive ad where users could engage with a fun game of "Would you rather".
All content pieces guided our audience to an interactive microsite where they could further their knowledge of cybercrimes and learn what kind of scams they're likely to encounter and how to avoid them.
Visit www.chooseyourendgame.co.za to view the microsite.
Creative Agency: So Interactive
Digital Director: Darren Mansour
Account Manager: Michelle Marder
Creative Director: Letitia Lerm
Art Director: Nicole Ellis
Production: Neo Legodi
Copywriter: Tamlyn Wilson
Production Company: Run Jump Fly Creations
Directors: Lourens Smit & Tristan Coetzee
Producer: Devin Armstrong
Editor: Lourens Smit
DOP: Chuanne Blofield
Hair: Lyn Kennedy
Makeup: Tamaryn Pretorius
Grip: Henry Blignaut
Styling: Melissa Maxted-Henderson
Animation: Matchfire Motion
About So Interactive
So Interactive is a creative agency that delivers digital-first marketing experiences and products that drive business results. The company specialises in strategy, creative, content, social media and technology. Incepted in 2007, So Interactive has grown its portfolio exponentially from a specialised, small design and build studio to a full service digital agency that meets the demands of industry diversity. Sectors of service range from retail to beverage, lifestyle to automotive. Based in Gauteng South Africa, So Interactive aims to play at the forefront of the digital landscape, keeping its clients ahead of rapidly changing trends in the digital space. Darren Mansour is the founder of So Interactive, celebrating its 10th year of digital. So Interactive was recognised in 2018 for Mobile Excellence by Awwwards - the first SA Agency to achieve this. For more info visit www.sointeractive.co.za.