Building a relevant brand iconography For the last 10 years we have been building "boutique Pan-African" brands, imbuing our clients' products and services with a sense of national pride, tactically managing internal, external or digital communications, to reflect their unique brand history, trading context and brand objectives. For the last 10 years we have been building "boutique Pan-African" brands, imbuing our clients' products and services with a sense of national pride, tactically managing internal, external or digital communications, to reflect their unique brand history, trading context and brand objectives. What we do:Increase the equity of companies and brands via valuable brand symbols and content
Make brand iconography that will be relevant to consumers
Ensure our clients' brand imagery evokes desire, in line with the precedent set by the world's most desirable brand icons - this applies whether the company is selling FMCG, hardware or software.
Provide branding which acts as a hedge against "predator" brands.
A direct consequence of this is the growth and empowerment of local labour and a sense of pride in their contribution to local industry.
Great brand iconography provides focus among stakeholders and workforces in a company vision or mission
Great iconography creates Afro-optimism and favourable perceptions of our people and our region
This iconic approach makes it easy for a company to create a culture and ethos and to express their unique brand via: Office décor and retail interiors
Brand content, newsletters, newspapers, PR, magazines
Vehicles and livery
Corporate clothing
We specialise in:Development of region-centric brand iconography
Branded corporate interiors
Packaging and display that enhances retail, in-store and after-sales user experiences
Visual and written communication corporate guidelines
PR, event coverage
Content publishing and management
9 Apr 2013 11:50<<Back
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