The partnership will see the Proteas, their support staff and Cricket South Africa’s management dressed in Jonsson Workwear, ensuring that those working to make world-class performance possible are equipped with clothing purpose-built to meet the demands of their roles.
CSA Chief Executive Officer Pholetsi Moseki said, “The CSA family continues to grow, and we couldn’t be prouder to announce our partnership with Jonsson Workwear, a proudly South African giant in its own right within the industry.
“This collaboration is not just based on an agreement on paper, but rather the coming together of two organisations that place excellence and community at the forefront of their purpose.
“As we embark on a bumper summer of cricket and beyond, we are pleased to join forces with such a reputable organisation in pursuit of CSA’s ambitions on and off the field in the coming years. Looking and feeling good while doing so will also go a long way.”
The announcement comes as both organisations continue to build momentum. South African cricket is enjoying a period of renewed confidence and success following the Proteas men’s ICC World Test Championship victory, while Jonsson Workwear continues to strengthen its presence with an expanding national and international footprint.
At its core, the partnership is built on hard work, excellence and endurance, qualities that have shaped cricket’s rich tradition and continue to shape Jonsson Workwear.
Nick Jonsson, CEO of Jonsson Workwear, said, “There’s a real sense of pride in bringing together two South African brands that represent hard work and performance. The Proteas carry the hopes of the nation on the world stage and in many ways reflect the grit we see in hardworking people across South Africa every day. For Jonsson Workwear, partnering with the Proteas is more than a sponsorship, this partnership reflects a shared belief that success is earned through dedication, teamwork and an unwavering commitment to excellence.”
Following its launch during the tri-series featuring Namibia and Zimbabwe, the partnership will continue throughout the Proteas' packed summer schedule, which includes home and away fixtures in the months ahead.
