Microsoft’s Xbox Hall of Fame is the clear frontrunner, with 11 finalists; however, other campaigns, such as Acer’s #InstaPitch and #InstaQuest, as well as Netflix’s How to Ruin Christmas: The Wedding and Malcolm & Marie, also showed up in respectable categories.
With a strong leaning towards data and proof of deliverables, the Assegai Awards is results-driven and measures quantifiable success. With Clockwork’s traditional digital roots, the company is geared towards producing campaigns that have measurable outcomes for clients and the market.
The Clockwork finalists are listed below.
Media
Email Marketing – Microsoft – Xbox Hall of Fame
Mobile Marketing – Microsoft – Xbox Hall of Fame
Online Campaigns (Banners, Microsites, Remarketing and other Online Campaigns) – Microsoft – Xbox Hall of Fame
Social Media ¬– Microsoft – Xbox Hall of Fame
Websites – Microsoft – Xbox Hall of Fame
Social Media – Acer – #InstaPitch
Social Media – Netflix – Malcolm & Marie
Multichannel/Country Awards
Integrated Directed Marketing Campaigns – Microsoft – Xbox Hall of Fame
Relationship Marketing Awards
CRM Programmes – Microsoft – Xbox Hall of Fame
Database and Analytics Innovations – Microsoft – Xbox Hall of Fame
Loyalty Programmes – Microsoft – Xbox Hall of Fame
Craft
Art Direction – Acer – #InstaQuest
Branded Content – Netflix – How to Ruin Christmas: The Wedding
Innovative Solutions – Acer – #InstaPitch
Innovative Solutions – Acer ¬– #InstaQuest
Most Effective Use of Content – Microsoft – Xbox Hall of Fame
UX, Interface and Navigation Design – Microsoft – Xbox Hall of Fame
The Assegai Awards 2021 will be hosted live on 11 November 2021.
