Our Philosophy: Listener-Led
YOU FM is a listener-led radio station. A radio station that’s in tune with its people.
The brand story is underpinned by our love and passion for radio, as well as the quest to become initiators of a station that listens to its people.
This is with reverence to the founding principles that have been instilled by the Chairman of Motswako Media Group Mr. Tebogo Pooe; and which have equally found expression in how we go about our business operations at an organizational level. Our strategic intent is always to stay in tune with the listener. YOU FM’s brand purpose is to use the craftsmanship of radio to inspire the listener.Our promise is to always be audience centered as we evolve with time.
The brand journey and story
The process of creating the brand name and positioning was a fusion of strategic rigour, creativity, imagination and a lot of back and forth. The process involved research that looked into the consumer profile and market dynamics in the province, and got to segment You FM's primary listener as urban, open minded and aspirational. This was followed by a series of brainstorming sessions and strategy workshops. The ultimate goal was to define our station's vision and position it in the market.
Our vision is to inspire and nurture people’s imagination through the power of radio, with the mission being to provide cutting edge radio format, great music selection and compelling content that will keep our listeners engaged and inspired. YOU FM is guided by a set of values — being listener-led is the lifeblood of how we do radio. Our passion drives us to constantly deliver high quality radio coupled with innovative content ideas that come to life across a variety of channels.
What we offer advertisers
We analyse, customize and integrate media solutions that deliver value to brands and consumers. YOU FM strives to provide clients with effective solutions.
The Team
The preoccupation throughout the long rocky path, was ensuring that the organisation builds a strong management capacity that was made of corporate advisors, legal teams, brand consultant and skilled management team made up of finance, human resources, operations, production, market insights, sales and marketing.
The business views its people as its greatest asset and continues to focus on skillsdevelopment and talent identification.
Introducing YOU FM’s Station Manager
As part strengthening our operational efficiencies; Mr. Amukelani Mathevula has been appointed as YOU FM’s Station Manager effective from the 1st May 2020. Mr. Mathevula is a passionate radio man with extensive skills and experience in market insights, marketing and sales.
Tune into You FM on 89.8-103.9 or via streaming on www.youfm.co.za or DStv channel 842
