South African retail brands are collecting more information than ever. In 2023, the country’s big data market was valued at $5.13bn and is projected to reach $9.27bn by 2028. However, more data does not automatically mean better decisions. Without a clear commercial question, even the most comprehensive research risks becoming an expensive exercise that changes nothing on the ground. 8 Oct 2026 Read more FieldIQ, a brand new offering from Field Force, makes it possible for brands to know not only what’s on their customer’s minds right now, but also what competitors are doing differently, and whether the measures they’ve implemented in store are really pushing sales. 7 Sep 2026 Read more |
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