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LG's philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives.
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(Re-) discover the timeless allure of twin-tub washing machines
With the computing power of modern washing machines rivalling that of smartphones and laptops, the steadfast presence of the twin-tub in our laundry rooms stands as a symbol of reliability and tradition. Amidst a myriad of laundry options available today, from front loaders to top loaders, washers/dryers, and portable machines, selecting the ideal washing companion for your home can be a daunting task. 9 Sep 2024 Read more

LG Electronics South Africa launches online store, ushering in a new era of convenient shopping
LG Electronics South Africa recently took a giant leap into the future of shopping with their online store which will forever change how South Africans buy their favourite tech. "This is not just another e-commerce site – it is a bold move, changing the digital landscape and marking a new chapter in LG’s South African journey," says Jinkook Kang, subsidiary president at LG Electronics South Africa. 2 Sep 2024 Read more

Rediscover the joy of kitchen cleanup
Embrace the present with LG’s sleek and powerful dishwasher range 5 Aug 2024 Read more

Family and home at the heart of LG’s latest campaign “Life’s Good When You Get More Care”
LG Electronics (LG) has announced its new campaign of short videos under the “Life’s Good” brand slogan, titled Get More Care, following the success of previous themes “Get More Love” and “Get More Magic”, aimed at highlighting how LG products enable small gestures of love and care among family members so that they can enjoy true “Life’s Good” moments amidst unforgettable experiences. 19 Jul 2024 Read more

LG launches global campaign ‘Optimism your feed’ to help bring more balance to social media feeds
LG Electronics (LG) launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds. 6 Jun 2024 Read more

LG Electronics MEA leads with innovation in new home entertainment lineup
LG Electronics, a global leader in consumer electronics recently hosted its LG Showcase MEA 2024 at the Conrad Hotel in Abu Dhabi. With the overarching theme “Reinventing Together,” the event focused on showcasing the latest innovations and extending relationships with its stakeholders. Hosting over 500 esteemed guests, the event offered hands-on experience with its latest products. 13 May 2024 Read more

LG Electronics showcases trendsetting home appliance products in the region
The new range of home appliances were the stars of the LG Showcase MEA 2024 held in Abu Dhabi 8 May 2024 Read more

LG Showcase MEA 2024 returns with first-hand experiences of LG Electronics’ latest innovations
The LG Electronics flagship event hosted in Abu Dhabi showcased all major product lineups 3 May 2024 Read more

How to improve indoor air quality and breathe easier
Indoor air can be way more polluted than outdoor air. Luckily, air-conditioning systems can help safeguard your health. 25 Apr 2024 Read more

Revolutionising laundry: LG unveils the ultimate top loader
Introducing LG’s innovative new top loader washing machines with front loader technology. 28 Mar 2024 Read more

LG redefines home entertainment with 2 world firsts
The LG 77 OLED M3 completely wireless television* and the S95QR triple up-firing channel soundbar stand at the forefront of home entertainment technology. 27 Mar 2024 Read more

LG receives AHRI Performance Award for 7th consecutive year
Sought-after industry accolade confirms the impressive quality and performance of company’s diverse HVAC Solutions 26 Mar 2024 Read more

Experience the magic of this year’s Oscar-winning movies on your LG OLED TV
The glitz and glamour of the Oscars may have faded, but the magic of the award-winning films lives on. If you’re a movie lover, you know the Oscars are the ultimate benchmark of the year’s must-watch films. Every year, the Academy Awards honour the best of the best in cinema, from acting to directing, from screenplay to cinematography, and from sound to visual effects. The Oscars are not only a celebration of artistic excellence but also a showcase of the power of storytelling to move, inspire, and challenge us. 25 Mar 2024 Read more