South African performance marketing agency unveils proprietary platform that tracks how brands appear across ChatGPT, Perplexity, Gemini and Claude, signalling a new era for organic marketing strategy. 23 Apr 2026 Read more In a landmark moment for our team, Algorithm Agency and our valued partner, Mobiclicks, have secured a Bronze at the prestigious WesBank New Generation Awards. This honor for "Best use of AI in a marketing campaign by an Agency," earned on behalf of our client, BUCO, marks not just a win, but a significant milestone in our journey. While we were honored to be finalists in other categories, this award is especially meaningful as it is a powerful validation of our strategic shift and a stepping stone for our business. 29 Sep 2025 Read more Algorithm deepens long-standing relationships with Subaru South Africa and ghd® scaling digital strategies through full-funnel performance marketing, omnichannel optimisation, and a results-driven partnership approach. 28 Mar 2025 Read more E-commerce alert tool from Algorithm Agency. 26 Mar 2021 Read more What is the best thing about digital marketing? The ability to track almost anything and everything. 25 Mar 2021 Read more What is digital performance marketing? Why should a business owner care? 24 Mar 2021 Read more Johannesburg-based Algorithm Agency has just launched a groundbreaking Market Share Analysis that can help drive a business's digital strategy and drive more return on investment during these difficult times. 29 Jul 2020 Read more Every Friday, our team meets to discuss what is happening in the SEO world, how it impacts us and our clients, and what we can do to ensure that we utilise our skills, processes and tools to continue to provide quality SEO solutions and services. 20 Jul 2020 Read more Every Friday, our team meets to discuss what is happening in the SEO world, how it impacts us and our clients, and what we can do to ensure that we utilise our skills, processes, and tools to continue to provide quality SEO solutions and services. 8 Jul 2020 Read more Every Friday, our team meets to discuss what is happening in the SEO world, how it impacts us and our clients, and what we can do to ensure that we utilise our skills, processes, and tools to continue to provide quality SEO solutions and services. 1 Jul 2020 Read more Every Friday, our team meets to discuss what is happening in the SEO world, how it impacts us and our clients, and what we can do to ensure that we utilise our skills, processes, and tools to continue to provide quality SEO solutions and services. 30 Jun 2020 Read more Google Search Console is a free but immensely powerful tool which if you know how to use right, can give you extremely useful data. This tool contains huge amounts of data that can help you improve your online presence, click-through, user experience and build an SEO strategy. 30 Apr 2020 Read more Google Analytics (GA) is a great tool to use when conducting web data analysis. With over 82% of the users in the web analytics industry, it is the most widely used web analytics tool. Most users tend to scratch the surface of reports and not utilise the more in-depth features it provides to create extraordinarily informative reports. 30 Mar 2020 Read more Return on Advertising Spend (ROAS), refers to a marketing metric that measures the efficacy of a digital advertising campaign. It helps businesses evaluate which channels are working and how they can improve future advertising efforts. 30 Mar 2020 Read more My experience has taught me when it comes to SEO (Search Engine Optimisation), people generally don't understand the terminology. But when they see the results on Google or get genuine leads, they tend to be very happy. 9 Mar 2020 Read more What is e-commerce market basket analysis? 17 Dec 2019 Read more You've written a page on the new range of shoes you are selling on your e-commerce website. You have included relevant keywords such as 'shoes for sale' and 'shoes on sale' plus 'where to buy shoes near me' and 'best summer shoes in South Africa' at least six times each in the hope of good search rankings. But your page is a minefield of keywords that no website user would be able to read with ease. You are guilty of 'keyword stuffing'. 9 Dec 2019 Read more Video content production is costly and time-consuming. Whatever you do, don't forget a few basic principles to help ensure your video has the basic principles in place for search engines. 7 Nov 2019 Read more It's 99% likely your paid media campaigns are far from optimal 6 Nov 2019 Read more Many of us put a lot of time, money and effort into the design and development of a website that is just not getting the traffic we expected. 10 Jul 2019 Read more Before anyone can start to perform search engine optimisation and fully understand what you are dealing with, you need to first understand the terms and jargon that comes with it. 24 Apr 2019 Read more Using Google Analytics to track, analyse and optimise website performance of your website and campaigns. 25 Mar 2019 Read more |
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