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Everlytic Press Office
Everlytic is the leading Cloud Marketing Software solution in South Africa. Every day hundreds of top South African and international companies use our software to send millions of messages to their customers and subscribers. With our bulk and transactional email and SMS engines you can manage all of your digital communications from one central hub. Whether it be newsletters and notifications, to statements and system generated messages, Everlytic is the leader in ensuring top delivery rates.
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Email personalisation event replay: 8 mistakes you may be making... and how to avoid them
Everlytic recently hosted an event in the UK with keynote speaker Kath Pay, a best-selling author and Email Marketing Thought Leader Award winner. At this event, Kath revealed the eight ways that many marketers go wrong when they personalise their emails. And now, the recording is available as a free replay. 20 Jul 2022 Read more

The language of sales: behavioural communication in retail
In our new era of work-from-home, the retail sector has had to adapt to and adopt a flexible approach with more innovative strategies to adjust to new customer habits and behaviours. This has meant a focus on consumer experience, with customer journeys increasingly occurring on online digital platforms. 13 Jul 2022 Read more

Optimise your email delivery systems to improve your marketing return
Email marketing is the most cost-effective form of marketing for most businesses, offering unparalleled return on investment (ROI). Especially for consumer-focused businesses, newsletters have never been more important than they are now. You've put the time in to test email subject lines and links, you've engaged a writer for creative copy, and you have a well-designed template. But you're not seeing the returns you hoped for. 2 Jun 2022 Read more

Everlytic gains more accolades for its leadership in multichannel messaging
Everlytic, which offers smart digital messaging software for meaningful business relationships, has been selected as a runner-up for the Technology Company of the Year Awards for 2021 at Africa Tech Week. This helps further demonstrate why the company is the most chosen enterprise email provider in the South African market. 23 Mar 2022 Read more

New research - Top language tips for better emails: The best in financial services marketing
Email marketing continues to be a popular communication channel in South Africa - particularly in the financial services space. This is due, in part, to its ability to reach a wide audience, while incorporating personalised content. 15 Feb 2022 Read more

5 tips for selecting the right provider to power your email marketing campaigns
Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this is why most businesses turn to email service providers (ESPs) to deliver messages on their behalf, rather than trying to do this on their own. 20 Jan 2022 Read more

Pitfalls of neglecting your email delivery
Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the technical pitfalls that may lead to blacklisting and a complete stop of delivery. And the stakes are always high: a 10% lower delivery rate means a similar reduction in sales, people attending an event, and chances of KPIs being hit. Fortunately, by managing just a few aspects more strategically, companies and marketing teams can quickly see a meaningful and hugely positive difference in their email campaign results. 24 Nov 2021 Read more

Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore the campaigns altogether. Fortunately, by tweaking your approach, email marketers can make great inroads to creating content that drives engagement. 27 Oct 2021 Read more

6 bulk communication tips to improve your marketing plan
**This article was originally published on the Everlytic blog on 20 August 2021 26 Aug 2021 Read more

Winning the war for inbox attention: Simple strategies to land your Black Friday emails
Taking inspiration from the peppered moth, here's how to stand out in the proverbial internet crowd... 27 Jul 2021 Read more

You hate robocalls for the wrong reasons
Think back to your favourite robocall experience. You probably don't have one. Last week, at a dinner party, I asked the guests to recall their favourite robocall experiences. It was interesting and thrilling, not quite nobody enjoys receiving a robocall. I don't. You don't either. It is one of the few things people nearly unanimously unite behind. Why do businesses keep using the channel? Is there a better way to use it? Why do people hate it so much? 29 Jun 2021 Read more

What analysing 10 billion emails shows business leaders
According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever. The Everlytic Email Marketing Benchmarks report is the largest email engagement study in South Africa providing a unique categorised analysis of the billions of emails sent in the country. 28 Apr 2021 Read more

Determining the net asset value of your data en route to deploying marketing automation
Here are the key questions to ask and processes to follow before technology implementation. 4 Mar 2021 Read more

How to compete in the trust and attention economy with a budget-friendly data and automation strategy
Leveraging your data is not a tech problem, it's about your internal coordination, team and resources. 1 Mar 2021 Read more

Everlytic launches channel partnership programme with focus on UK, Western Europe
Everlytic, South Africa's leading provider of multi-channel bulk messaging and automation-driven marketing software, recently launched its channel partnership programme with the aim of partnering with like-minded businesses and agencies in the United Kingdom, South Africa, Western Europe and Scandinavia. The pioneering technology company, which has been ranked the fastest-growing tech company in South Africa and the third fastest in Africa by Deloitte, is looking for channel partners that have existing, complementary relationships with customers who have a need for a bulk and targeted, automated digital messaging solution. 3 Dec 2020 Read more

Everlytic: One of SA's fastest-growing tech companies turns 10
From its foundation a decade ago, Everlytic has evolved from being a bulk email provider to providing a comprehensive digital messaging platform that helps businesses communicate personally, reliably, and automatically using email, SMS, and voice broadcasting. This has helped propel the business to being one of the fastest-growing technology companies in South Africa. 23 Nov 2020 Read more

How email enabled NetFlorist to pivot and drive innovation during lockdown
A highly customised email campaign boosted visibility and online sales of new service despite a difficult economic environment. 17 Nov 2020 Read more

Everlytic launches integration into Pipedrive to boost lead-nurturing campaigns
The integration will help Everlytic customers build trust with prospective clients at each phase of the sales funnel. 30 Sep 2020 Read more

Cracking the Privacy Paradox: How to future-proof trust in the fast-growing data economy
To leverage data and automated communications, marketers have to embrace responsible personalisation 8 Jul 2020 Read more

Everlytic launches new marketing guide to advanced communication automation
Everlytic has just launched a new marketing guide on advanced communication automation. Why? Because they say that people do business with people. And it's true. But, in today's highly competitive, fast-paced world, communication automation is the only tool that enables you to give that personal touch without manually customising and sending every message. 10 Jun 2020 Read more

How automated communications can enhance customer engagement and brand loyalty
Technology can drive dynamic content campaigns, at scale, while marketers embrace a more strategic role. 29 May 2020 Read more

Reduce the drop-out rate in SA's higher education institutions with digital transformation
South Africa has many issues that education can solve. And while there's still much work to do, the most compounding misfortune of them all is probably the high drop-out rate - particularly at the higher education level. For students to 'give up' so close to the finish line, when there are tools available to universities and students to prevent it, is a tragedy. 9 Mar 2020 Read more

Use engagement principles to get your emails to the inbox
Everlytic, a software company specialising in digital messaging and marketing automation, has released another thought leadership white paper. This time, explaining how businesses can improve their email delivery using email engagement principles, like database hygiene, refining email properties, optimising email composition and email testing. 10 Feb 2020 Read more

Everlytic's top software features from 2019
As usual in Everlytic's development team, a lot has happened over the last year. And, looking forward, there are many more exciting things to come. So, before we get deep into 2020, here's a quick overview of some of the top software features they released in 2019. 31 Jan 2020 Read more

Video: Everlytic thanks clients for connecting with them in 2019
The time's come to say goodbye to 2019. For Everlytic, this year has been one of change, growth, and success - something they say they couldn't have done without their clients, subscribers, and followers. So, as they do every year, they've compiled a video to say thanks. 12 Dec 2019 Read more

Maximise your content strategy with Everlytic's educational series
Everlytic, a software company specialising in digital messaging and marketing automation, has released an educational white paper series that guides you through the process of researching, creating, launching, and running an effective content marketing strategy for your business. 28 Oct 2019 Read more

Everlytic releases affordable Microsoft Dynamics messaging plugin
Everlytic has just released a new plugin for Microsoft's CRM software, Microsoft Dynamics 365. It allows businesses to send automated, Everlytic-powered bulk email and SMS messages directly from their Dynamics dashboard, targeting the right audience based on client interaction with their messages and lead status. This expands business potential with one unified platform for CRM and marketing needs. 4 Oct 2019 Read more

Everlytic launches South Africa's first voice broadcasting software
Everlytic, Vox Telecom's digital communication and automation business, has just launched a groundbreaking new feature: voice broadcasting. The digital communications platform is the first and currently the only South African company to offer voice broadcasting as part of an integrated digital communication platform. This Everlytic system enables businesses to manage all their digital messaging (email, SMS, and voice broadcasting) from a single customer view; simplifying, personalising, and automating their marketing efforts. 23 Sep 2019 Read more

Why email marketing is still the most effective way to build customer relationships
Strong customer relationships are built on trust, but how do you create and maintain personal relationships with thousands of customers? According to leading email service provider, Everlytic, you need a strong email marketing platform that can deliver personalised messaging. 18 Jul 2019 Read more

Old Mutual's app-to-email messaging: An Everlytic and Mirum case study
Everlytic and Mirum Agency collaborated on a project for Old Mutual's Dreams app. This allowed Old Mutual to automatically trigger emails that are personalised according to the user's answers to the app questionnaire. This complex project was executed easily via an API integration, custom template development, and expert trigger creation. And the results are remarkable. 24 Jun 2019 Read more

Everlytic releases highly anticipated 2018 Email Marketing Benchmarks
Everlytic has released its latest Email Marketing Benchmarks report after analysing nearly four billion emails sent in South Africa in 2017 and 2018; the only locally relevant email metrics currently available at this scale. The report contains mean (average) and median email stats, per industry and across the board, on: 20 May 2019 Read more

Everlytic talks email marketing ahead of the IMC Conference
On 25 February, Everlytic's marketing manager, Karyn Strybos, was interviewed by The Touch Down podcast about Everlytic's partnership with the 2019 IMC Conference. 12 Mar 2019 Read more

This Valentine's Day, Everlytic is...
This Valentine's Day, Everlytic couldn't help but get a bit mushy about love. Like they do in those classic 'Love is...' comics. So, they put their own spin on it. 18 Feb 2019 Read more

Top Everlytic features from 2018
If you're anything like Everlytic, you got a lot done last year... and you have even bigger goals for 2019. In preparation for the new year, Everlytic is reflecting on the one that's passed; exploring how their platform has evolved and what it means for you. These are some of their favourite feature releases from 2018. 21 Jan 2019 Read more

Everlytic's 2018 holiday marketing tips
The holiday season is upon us and that means people are spending more money than usual. Are they spending it at your business? With email marketing, you can cut some of the hard work out of finding new customers and market directly to your most engaged audience - your subscribers. Here's how to maximise this with our 2018 holiday marketing tips. 6 Dec 2018 Read more

Everlytic's top 13 campaign tips for Black Friday/Cyber Monday
Black Friday and Cyber Monday (BFCM) are on 23 and 26 November 2018. What does that mean for marketers outside of the US? You'll be surprised. In the last few years, the shopping frenzy has made its way to local shores, and businesses are seeing an impact. 18 Oct 2018 Read more

Everlytic launches new marketing automation feature: Workflows
Everlytic recently released its new marketing automation feature: Workflows. A workflow is a series of messages triggered and managed by certain conditions and specifics in client data. The feature allows businesses to create personalised email and SMS communications that branch into custom journeys based on customer data, preferences, and subscriber interaction. 16 Oct 2018 Read more

A wonderful initiative: Door of Hope
"Our children are our greatest treasure. They are our future." - Nelson Mandela 31 Jul 2018 Read more

Everlytic to present at Madex 2018
Email marketing remains one of the most reliable and lucrative digital channels generating higher ROIs than instant messaging, social media, or mobile advertising. 30 May 2018 Read more

IMC Conference 2018: Insights into email and SMS marketing
Everlytic is a Gold Sponsor of the upcoming IMC Conference and their Managing Director, Walter Penfold, will use this opportunity to share his insights on email and SMS marketing as a preview of what's to come. 23 Jan 2018 Read more

Email marketing growing in importance for SA brands and companies
With all the hype around social media as the new darling of marketing, it turns out that a less sensationalised platform is arguably the real star. According to Salesforce.com, email marketing has grown at about 83% worldwide over the past two years, placing it amongst the fastest growing marketing channels, along with video advertising and text messaging. 30 Oct 2017 Read more

Tap into hyper-personalisation with email marketing
Email marketing offers many personalisation options, yet not all brands are leveraging this functionality to their advantage. With the rise of hyper-personalisation that allows companies to target niche audiences with messages tailored to their real-time needs, marketers should ensure that they have the necessary systems in place to reap the benefits. 12 Oct 2017 Read more

Things get prickly at Everlytic
You've heard and read the story.... "It started in a bar in Fitzroy in 2004, two mates talking about the fashion trends that hadn't returned... and the moustache was one..." 17 Nov 2015 Read more

Catch Everlytic at IMC
On November 2 and 3, the IMC Conference will return to Johannesburg for its fifth annual conference in the City of Gold. 26 Oct 2015 Read more

Everlytic makes it to the top 10
Leading South African email and digital communications solution provider, Everlytic, has been named as one of the top 10 finalists of the 2015 PwC Vision to Reality Awards Competition. 2 Sep 2015 Read more

Everlytic nominated for PwC Vision to Reality Awards Competition
Leading South African email and digital communications solution provider, Everlytic, has been named as one of the Top 20 finalists of the 2015 PwC Vision to Reality Awards Competition. 19 Aug 2015 Read more

Everlytic joins the Mandela Day Million Meal Challenge
Everlytic this year showed its support for Mandela Day by joining the Stop Hunger Now Southern Africa Million Meal Challenge. 20 Jul 2015 Read more

Everlytic to present leading-edge email marketing research at IMC
On August 3 and 4, marketers are set to hit the Mother City as the IMC Conference returns to Cape Town for a fifth time. 10 Jul 2015 Read more

Everlytic inspires
What do 170 marketers and Everlytic have in common? Well, the simple answer to this is email, and more specifically how South Africans interact with marketing emails. 9 Jun 2015 Read more

Email marketers no longer need shoot in the dark
Leading South African email and digital communications solution provider Everlytic has revealed the results of two intensive studies into the way that South Africans interact with marketing emails. 29 May 2015 Read more

Sam could be the one
Everlytic's Co-founder and Chief Technical Officer, Sam Hutchison, could be the one in 2015. 28 May 2015 Read more

Everlytic ranked third fastest growing technology company on the Deloitte Technology Africa Fast 50 2014
Everlytic attributes its 606 percent revenue growth to ground-breaking digital communications software and technological know-how in cloud-based marketing solutions. 8 Dec 2014 Read more