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KIA Motors Corporation - a maker of quality vehicles for the young-at-heart - was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 3 million KIA vehicles are produced annually at 10 manufacturing and assembly operations in five countries, which are then sold and serviced through a network of distributors and dealers covering around 150 countries. KIA has approximately 49 000 employees worldwide, and annual revenues of nearly US$45 billion.

It has featured on InterBrand's Top 100 Best Global Brands list since 2012, defying industry growth to move up at double the industry pace, and in 2015 ranked first among mainstream automotive brands in the J.D. Power Initial Quality Survey in the U.S.A. KIA is the major sponsor of the Australian Open and an official automotive partner of FIFA - the governing body of the FIFA World Cup™. KIA Motors' brand slogan - "The Power to Surprise" - represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

KIA Motors South Africa was founded in December 1997, and joined Associated Motor Holding (AMH), a division of IMPERIAL, in 1998. As the official importer and distributor of KIA Motors in southern Africa, it has a network spanning more than 75 dealerships throughout South Africa, including Namibia, Swaziland and Zimbabwe, and offers a full range of passenger and light commercial vehicles.