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Established in 1957, the Public Relations Institute of Southern Africa (PRISA) represents professionals in public relations and communication management throughout the Southern African region and has registered practitioners in Botswana, Namibia, Lesotho, Swaziland and South Africa.

It is a founding member of the Global Alliance for Public Relations & Communication Management and initiated the formation of the Council for Communication Management (CCM) in South Africa. The Council is the coordinating body representing various groupings of professionals in South Africa.

PRISA plays a leading role in uniting professionals and driving transformation. As the recognised leader of the public relations and communication management profession in Southern Africa and beyond, PRISA provides the Southern African industry with the local professional advantage.

South African Qualifications Authority (SAQA) board officially recognises PRISA as a professional body and has approved the registration of the following designations on the National Qualifications Framework (NQF): Public Relations Practitioner (PRP), Chartered Public Relations Practitioner (CPRP) and the highest level of recognition, the Accredited in Public Relations Practitioner (APR). These designations will now be registered on the NQF website.