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The Station

KAYA FM reflects the lives of the predominantly black, urban listener between the ages 25 - 49 living in Gauteng. The current listenership stands at 450 000 per average day and 765 000 per average 7 days.

Home of The Afropolitan

The Afropolitan is a mature, sophisticated, socially conscious individual rooted in heritage. The Afropolitan is a progressive thought-leader who is self-determining, discerning, well-informed and a player in the global environment.

Programming Mix

KAYA FM 95.9 is a rich mix of music, news, sport and topic driven features. (60/40 split between music and talk respectively).

Listener Profile

The core Kaya listener is Afropolitan: a mature, sophisticated, socially conscious individual rooted in heritage. The Afropolitan is a progressive thought-leader who is self-determining, discerning, well-informed and a player in the global environment.

The typical Kaya listener is:

  • On average 38 years of age.
  • Has an average HH income of R17 795
  • 48% female and 52% male.
  • In SEM 6-10.

Footprint

Central Johannesburg
City of Tshwane
Ekurhuleni
Soweto
West Rand

KAYA is a mindset

KAYA is a vital enhancing formula
KAYA cultivates a well informed audience
KAYA is today's passport to tomorrow's growth
KAYA is a place you can call home
KAYA will be here tomorrow with you
KAYA is African for the African in spirit
KAYA is the home of distinguished, discerning, and decision-makers
KAYA reminds us that we live in a great city
KAYA is home to opinion leaders, shaping the future
KAYA's listeners can grow your business
KAYA is for distinguished business

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