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about us

At Rogerwilco, we're obsessed with our clients' bottom lines.

And while we recognise that all good marketing strategies balance long term brand building with short term revenue generation, we're all about trying to quantify marketing's impact regardless of whether we're working on a campaign that's due to deliver results in three months or in three years.


Being staff-owned means we can be just that little bit more agile than others. It also means we're perhaps more inclined to care.

We suspect these attributes contributed to us winning the FM AdFocus Digital Agency of the Year award in 2021.

Specialised full service digital

We service clients in Africa, Europe and North America Cape Town, London and Johannesburg.

Our 75 people - or Wilcos - are subject matter specialists whose expertise spans data science, strategy, creative, content, social, website development, performance marketing and the configuration of marketing technology platforms. The subject matter expert bit is important to us, and we actively encourage on-the-job learning - through both our internship programme or continuous professional development. Collectively, we hold over 250 vocational certifications.

Thought leaders

We've always believed that we should contribute to the broader development of the industry where we've something of value to add. And we reckon that one way to do this is to speak up through thought leadership, opinion and analysis.

We launched the South African Digital Customer Experience report in 2019. A fourth edition of the annual report will be published in 2022 and will combine the views of over 2 000 consumers with insights from some of the country's leading marketers.

Last year saw us launch the inaugural edition of our Township Marketing report which brought marketers much-needed insight on the most effective mass market communication strategies.

Data from Wolf, our bespoke competitor visibility and content strategy tool, provides clients and the industry with further actionable insights that help shape marketing programmes.


Our obsession with measuring the impact of marketing has seen us make a significant investment in marketing technology and we've formal partnerships with Acquia, Acoustic, IBM and Tealium. That's not to say we believe tech alone offers all the answers. In fact, some tech - like most ad tech - has created opportunities for lazy marketers to abuse their profession and their clients' budgets. But you'll need to get in touch if you want us to unpack that chestnut.

So, what'll you find at Rogerwilco? An uncompromising curiosity. The passion to craft outstanding narrative. And an inherent need to deliver and to do right for our clients. You'll also pick up some pretty direct talking coupled with a disarming transparency.

And yes, our name does have a meaning: Roger = we hear you and understand; Wilco = we'll comply.