Latest newsSony's Spider-Man: Brand New Day didn't just break box office records this week. It broke the record for the biggest promotional partner campaign in Hollywood history, and the mechanics behind that campaign are worth studying whether you work in film marketing or not. 5 Aug 2026 Read more A modest R50,000 Meta campaign for Sodastream did more than drive traffic. It settled a question brands rarely put to the test, and handed its agency, Brave Group, a case study worth shouting about. 31 Jul 2026 Read more New research puts a hard number on an old feud. And it should change how every board treats the marketing budget. 30 Jul 2026 Read more There is a fear running quietly through the industry that AI will make strategists and writers redundant. The opposite is true. AI has made the brief and the human thinking behind it more important than ever. 28 Jul 2026 Read more Walk into enough marketing meetings this year, and you will see the same performance. A tool is demoed. A dashboard lights up. Someone says the words generative and scale in the same breath, and everyone nods. 24 Jul 2026 Read more The award-winning AI-powered agency publishes a practical guide to creating great brand work in the age of agentic AI and argues that taste, not speed, is the real competitive edge. 14 Jul 2026 Read more I worked with wealth managers for a few years, and one of their favourite maxims was: “It’s not about timing the market; it’s about time in the market.” 3 Jul 2026 Read more The corporate marketing landscape is navigating its most volatile structural shift since the dawn of the smartphone. The traditional consumer purchase journey is collapsing. That elegant, multi-stage sequence running from brand awareness to a deliberate decision at the checkout counter is disappearing. Instead, it is being swallowed whole by the algorithms driving large language models (LLMs). 29 Jun 2026 Read more There is a conversation happening about your brand right now. It is not in your CRM, not in your brand tracker, and almost certainly not in your quarterly review deck. It is on Reddit, and it is shaping what artificial intelligence tells millions of consumers about you. 18 Jun 2026 Read more I worked for an SEO agency in my first job. As an intern, one of my tasks was forum link building. This required me to create an account in public messaging forums and drop a link to my client’s website. What I learned is that dropping a link without context and rapport was futile, your post would be deleted (losing the SEO value of the link), and your profile may be flagged or banned. The best approach was to provide useful advice and embed the backlink within it. 15 years later, something similar is happening. 15 Jun 2026 Read more For decades, the holy grail of South African advertising was the grand, unifying mass campaign. We built narratives around a singular, generalised consumer, crafted a master script in English, and perhaps translated it into one or two regional languages as an afterthought. It was a model built for efficiency, dictated by the limitations of traditional media production. 10 Jun 2026 Read more What every marketer can learn from the unstoppable rise of Gqom. 8 Jun 2026 Read more Here is a thought that should keep agency owners up at night: when a consumer asks an AI assistant what to buy, that assistant already has a preference. It will not tell you that, of course. But the brands it recommends, ranks, and defaults to are not chosen at random. They are chosen by equity. 28 May 2026 Read more When Drake dropped three new albums on the third Friday of May this year, South African brands responded predictably. Iceman, Habibti, and Maid of Honour arrived, and some local marketers jumped, some stumbled, and one big media brand had to quietly but quickly delete their post amid a social media flame war. 26 May 2026 Read more Most agencies know AI is changing everything. Far fewer are honest about how little they have actually done. 25 May 2026 Read more Recognition validates a multi-year evolution based on shared values, fairer remuneration, and the purposeful adoption of artificial intelligence. 18 May 2026 Read more The South African CMO's survival guide to the age of Generative Engine Optimisation. And why the most sophisticated marketing play of 2026 is a very old-fashioned one. 29 Apr 2026 Read more Let me tell you what I keep hearing in boardrooms and on Zoom calls across the marketing world: 'Our agency is using AI now, so surely the fees should come down.' It's the question that seems obvious, logical even, and seductive in its simplicity. And it is, I'll argue, one of the most expensive assumptions a brand can make right now. 23 Apr 2026 Read more Global advertising will cross $1tn in 2026. Dentsu's latest forecasts put the number at a 5.1% year-on-year increase, outpacing global GDP growth of 3.1% by a full two percentage points. The industry is celebrating. I think it should be asking a harder question: if we're spending more than ever to reach consumers, why are those same consumers running in the opposite direction? 21 Apr 2026 Read more Global advertising spend has officially crossed the $1tn mark in 2026, yet we are witnessing a spectacular paradox: brands are spending more to be heard less. In South African retail, this disconnect is most visible in the escalating "cashback arms race." 20 Apr 2026 Read more
More news...Contact Brave GroupEmail: az.oc.puorgevarb@tcennoc
Tel: 010 020 5544
bravegroup.co.za |
| |
|
|
