2026 Sabre Awards EMEA winners: Clockwork, KFC take top honours
The 2026 EMEA Sabre Awards were announced on 21 May, Thursday evening with KFC Africa (The Recipe for Hope, Growth and Respect: How KFC Africa Redefined Brand Purpose) named the Diamond Sabre Awards Company of the Year and Clockwork the Africa winner.
The Provoke Media Sabre Awards 2026 EMEA winners have been revealed (Source: @ Provoke Media Provoke Media)
The Awards recognise Superior Achievement in Branding Reputation and Engagement, and honour the Agencies of the Year and Best Agencies to Work For.
Clockwork’s Homes need Pets campaign for client, Byron Thomas Properties, won the Geographic Africa section.
The agency also won two more awards:
- Engaging Society: Community Relations: The Pura Roadblock — Pura Soda with Clockwork
- Engaging society: Sustainability Campaign: Behind The Label — Salvation Army with Clockwork
KFC Africa’s Lifting Leaders: How Open Chair and KFC Africa took mentorship to new heights was also the winner in the Experiential: Sponsorship section.
Other South African winners include:
- Practice area: Marketing Communications: Corporate Reputation: Capital Markets Communications: Signals of strength — Anglo American with Razor PR
- Industry sectors: Consumer Goods: Automotive: #ForeverGolf — Volkswagen South Africa with Ogilvy South Africa
- Technology: Technology: Give Gogo Mzansi — Uber South Africa with Irvine Partners
- Healthcare: Healthcare Providers: finDR (pronounced finder) — Profmed with Faith & Fear, and Retroviral
See all the winners here.