Latest newsTenacityPR’s founder, Sasha Kupritz, began her career in the late 1990s in the entertainment industry. At that time, digital media was already established, so she did not specialise. 10 Jun 2025 Read more Creating a consistently relevant newsroom with high-quality content and strong branding involves a combination of media buying, content marketing, and editorial management. 19 Mar 2025 Read more In the current media landscape, the integration of public relations with media planning and buying is crucial for achieving impactful communication strategies. As the lines between these functions continue to blur, it’s essential for PR professionals to collaborate closely with media planners and buyers. This synergy allows for a more cohesive approach to audience engagement, leveraging both earned media and paid placements effectively. 7 Jan 2025 Read more I noticed on a popular marketing media platform that companies have newsrooms which haven’t been updated in some time. Have you considered revitalising it into an engaging content platform to boost brand awareness among your target media? 8 Nov 2024 Read more Not all content is the same, managing an effective newsroom involves curating content that offers depth and context, distinguishing it from the fast-paced nature of social media and blogs. Readers of media platforms insightful pieces that provide insight and relevance to their specific industries. Repurposing content to be relevant and topical is essential, but it goes beyond simply recycling old press releases and campaigns. 12 Sep 2024 Read more Since I launched TenacityPR over 10 years ago, the emerging dominance of social media has reshaped the way PR is practiced with news platforms taking a back seat. Crafting strategies with the depth and credibility of authentic news platforms is a challenge I have navigated through years of integrated campaigns. 21 Aug 2024 Read more I often get asked what is Creative B2B PR? My usual reply relates to the Cannes Lion category – “The Creative B2B Lions celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses". The work will need to demonstrate a blend of short-term tactics and long-term brand-building strategies that connect with customers, improve brand health and ultimately drive growth.” 1 Aug 2024 Read more In the evolving media landscape, the line between traditional and digital media is increasingly blurred and it’s irrelevant whether a campaign is digital media vs print or radio. 19 Jun 2024 Read more TenacityPR is excited to welcome The Bar Africa to partner with for the full B2B PR creative media treatment. The Bar Africa is a collective of thinkers, storytellers, designers, artists, filmmakers, techies social media gurus and everything in between. 15 Jun 2023 Read more Digital Newsroom Management is arguably one of the most exciting and impactful disciplines in modern PR that TenacityPR had been invested in for the past decade. Since 2021 and 2022 a TenacityPR managed newsroom on Bizcommunity was selected in the top 3 overall listing and the only ad agency in the top 3. 19 Apr 2023 Read more Doctors Without Borders (MSF) 'People on the Move' exhibition which will be hosted at the Indaba Hotel on Thursday, 16 March 2023, showcasing art pieces by some of Africa's top artists. 14 Mar 2023 Read more A new art exhibition in aid of Doctors Without Borders (MSF) titled, People on the Move, seeks to bring a different and humane perspective to global migration and displacement. Every year, war, persecution and poverty force tens of thousands of people from their homes, often undertaking perilous journeys fuelled by desperation and their hopes for survival and a better life. 1 Mar 2023 Read more Doctors Without Borders/ Médecins Sans Frontières (MSF) is a global network of principled medical and other professionals working in teams to respond to the medical needs of people affected by conflict, disasters, epidemics, and those excluded from healthcare. MSF has and continues to run projects in Southern African countries including eSwatini, Lesotho, Malawi, Mozambique, South Africa, and Zimbabwe. 24 Feb 2023 Read more According to a-z-animals.com, mosquitos are the deadliest animals in the world, killing an estimated 750,000 to 1 million humans yearly. There are 16,000 mosquitoes on the planet for every one person. If that is the fact, when are we going to watch a horror movie about the attack of mosquitos? 16 Sep 2022 Read more TenacityPR recently raised brand awareness by 90% for an advertising agency on the Bizcommunity platform, reaching the top five against competitors which are bigger and have marketing departments. The results included invitations to pitch for big business and winning accounts for JSE listed companies. 12 Jul 2022 Read more To understand the public relations' ambiguous reputation, looking at its origins focuses on the industry's roots in the media industry. 20 Jan 2021 Read more An article by Damon Stapleton on Bizcommunity made me laugh; his reference to the word "content" was hilarious, as he says, "In the good old days, it began with some classics. Words like mobile, digital, apps and then we moved on to the incomprehensible 'content.'" 8 Oct 2020 Read more Public relations is a vague term for an industry of different services, specialities and personalities. I've been in the industry for 20 years and I still haven't quite figured out how to explain to people what PR is. 16 Mar 2020 Read more
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