SEO and GEO Specialist

• Lead SEO and GEO strategy to drive organic growth and improve AI search visibility
• Optimise websites for search engines and AI-powered platforms through technical SEO, structured data and content strategy
• Monitor and enhance brand presence across LLMs and AI search tools
• Conduct keyword, topic and conversational query research to support discoverability
• Automate reporting, tracking and optimisation workflows using AI tools, scripts and APIs
• Collaborate with cross-functional teams to embed SEO and GEO best practices into digital projects
• Test and adapt strategies in response to evolving search and AI trends
• Manage external SEO partners and advocate for organic growth initiatives across the business

• Proven experience driving organic growth across websites through effective SEO strategy and execution
• Strong understanding of AI-driven search, GEO and how content is surfaced across modern search experiences
• Solid technical SEO knowledge including indexing, site structure, structured data and performance optimisation
• Experience using automation, APIs, workflows and AI tools to scale SEO processes efficiently
• Proficient with leading SEO, analytics and reporting platforms, with the ability to independently analyse and interpret data
• Self-motivated and experimental mindset with a proactive approach to testing and optimisation
• Strong communication skills with the ability to simplify technical concepts for broader teams and stakeholders
• Good understanding of how content, UX and technical improvements influence organic performance

• Data analysis
• SEO best practices
• Strategy
• UX / UI