[Daniel Munslow] For many, 2010 did not turn out to be the great economic turnaround that everyone had hoped it would be. In fact, when you speak to many businesses - small and large alike - most agree that the economy only started to shift in the last quarter of 2010. Now, we have an exciting 2011 ahead, which by all indications so far should bring about a more prosperous economic environment.
[Daniel Munslow] It feels like yesterday that we sat down with a crystal ball and tried to predict how the face of communication would change throughout the course of 2010. Now, it's already time to reflect and take stock of the year that has been. A busy year; a tough year; an exciting year; an unpredictable year! Of the 10 trends discussed in January 2010, the first eight were action items. Have these trends from January come true?
[Daniel Munslow] Internal branding is a complex discipline that goes beyond the exclusive use of internal advertising material. Executed correctly, it is able to support business objectives and reap great rewards for both employees and communicators.
[Daniel Munslow] 'Communication strategists' - the new term used to describe communicators in an era that sees a more strategic role for practitioners. The advent of King Report III has seen a requirement for stakeholder relations at board level, where the traditional term 'PR' and the old school 'PRO' has lost its relevance to the new role of stakeholder relations. This was a key trend covered during a special morning session hosted by the Public Relations Consultancy Chapter (PRCC) at the 2010 PRISA Conference held this week in Johannesburg.
[Daniel Munslow] Communication measurement has been a controversial topic for ages - be it internal or external communication. Whether the debate is around the use of advertising value equivalent for the measurement of external communication or the assessment of internal communication, the question we should be asking ourselves is simple - did our communication deliver any impact?
[Daniel Munslow] TORONTO, CANADA: "How do we shift the way we think of the world...? We need to find opportunities in our daily lives to give back. It's the right thing to do, but it also has a good business case." So said Craig Kielburger, co-founder of Free The Children, speaking at a special general session hosted at the recent 2010 IABC World Conference in Toronto, Canada.
[Daniel Munslow] TORONTO, CANADA: Why does trust among leaders in an organisation matter? Who trusts who in the post-recession workplace? How can mistrust be repaired? What the communicator's role in building organisational trust? These were the tough questions tackled by Professor Veronica Hope Hailey of the Cass Business School, in City University London.
[Daniel Munslow] The word strategy is overused these days! It has come to mean nothing more than a plan. In reality, says James E. Lukaszewski, ABC, APR, Fellow PRSA, one of North America's leading public relations practitioners and author of 12 books, strategy is a complex and highly involved business skill. "It is a unique mixture of mental energy verbally injected into an organisation through communication, which results in behaviour that achieves leadership and organisational objectives", he said in his presentation.
[Daniel Munslow] TORONTO, CANADA: There's no doubt in anyone's mind that every company must have a website to communicate with its external audiences. Why, then, is there still uncertainty about intranets for internal audiences? This was the question tackled by William Amurgis, manager of internal communication at American Electric Power (AEP), one of the largest US electric utilities, when he spoke last week at the 2010 IABC World Conference in Toronto.
[Daniel Munslow] TORONTO, CANADA: Engagement and leadership are arguably two of the most important aspects of business development and organisational change in the 21st century. Bill Quirke, a leading authority on internal communications and corporate change in Europe and the US speaking at the IABC World Conference last week week, says leaders should be interested in staff, and staff should be interested in their leaders.