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Sarah Britten is a freelance strategist and writer based in Johannesburg. Having worked on brands from Standard Bank, Wimpy and Kulula to MTN and SARS, she now focuses on social media and content strategy. She paints with lipstick (seriously) and once wrote a PhD thesis on the Castle Lager ads. Follow Sarah on Twitter (@Anatinus) and read her blogs at www.nicolandsecond.com and www.thoughtleader.co.za/sarahbritten.
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Sarah Britten
Andrew Human's Loeries resignation not 'unexpected' - Andy Rice
But Walter, to draw an inference from something Steve Jobs said, surely the conviction that people will actively be looking for information assumes that they know what they want? A lot of the time they don't. And even if they do, it's getting harder and harder to wade through the sheer volume of what's out there. The interruption approach definitely still works with me. There's also good evidence that more effective campaigns are those that have won awards (cf Campaign report, and the Loeries/ Apex correlation). Posted on 13 Oct 2011 08:12
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