Nice article Juliette, the only thing with boomers are all the conflicting research. As much as they are retiring, a huge percentage will be forced to start their own businesses or re-seek employment as their pensions just wont be enough. With medical advances, people are living longer and and the enormous increase in the cost of living, pensions, just are not enough.
I year ago I approached there exco to discuss consultation, has I really had some great forward-thinking strategies,which could be quickly implemented. I was informed that the last thing they needed was a retail trend specialist as they had everything under control. Good luck Pick n Pay!