If this was planned to be a publicity stunt, then it is also a fail because commentators are talking about brands and advertising in general lampooning the president. They rarely refer to the name of the company settling on a "Fish and Chips" advert.
I have been asking this question for years until i gave up and started to do about it (this is infact the second time I am starting my comment with the exact same intro this week)
Marketing and advertising is white or lets say European, and for years award winning material has been what best mimicks overseas. Africans are closed off from participating by the high walls "You need a university degree" "you have to fit into an agency culture for you to be in advertsing", what are you asking here? creativity can be measured by a degree? or you saying i must be a coconut to fit in? well this is what you get from cocunuts "khulula" instead or "kulula" or "tata ama chance" instead of "thatha"...
A lot of creatives have been black balled for speaking out against these subtle exclusion tactics...it going to get harder now for these "white cultured" agencies to communicate with the majority. i mean seriously how do you expect to get a "real african" concept from white kids who have never been to Afrcan of Soweto?
But suddenly there is NOW "potential" seriously? a "potential"... only cause Beyonce and Spoek Mathambo (who is unknown in the hood, and popular in the burbs) is bringinf it back. This industry is pathetic and I realised this a long time ago and chose to do something about.
I gave up a long time saying this and complaining about it... I have resorted to doing something about it Is The following is an except from the prejects communication" "The aim of the project is to collate creative talent that is often ignored, misunderstood or ineffectively utilised.
why? Opportunities of entry in most creative industries are very narrow and exacerbated by a strict requirement, university qualifications or structured experience. This leaves the majority group of South Africans “formally” excluded from the process and activities within these industries even though they display extreme talent."
Mahala changed my life, I used to be bored, dumb and was starting to develop permanet scratch marks around back area...THEN came Mahala for Mahala. The stories are intense, researched, insightful, fresh & intruguing. Mahala is something that does not exist anymore. The real on the fringe happening 24 hours a day, those are the stories you would find. Each and everyone of them is infact my favourite. From gardner's beating each other up, to street kids surfing i mean i have signed up fo mahala twice the other one to read and the other one to collect. and to think that i remember the stories that i read from Mahala considering that i read a lot of material from One Small Seed, Loocha, Obrigado, Maverick and those doctor "bring back lost lover" is itself a story that must feature next on Mahala.
I agree, I have also noticed the same with Santam advert (with the old man walking on the beach, who is later met by 4 other look alikes) The essence being "Is your insurance the a look alike"? ...Proxime accessit is another insurance provider whom i cant remember with a lady walking through an urban space and fake characters reveal themselves after she passes. with the same message by essence "you insurance may be fake". after seeing such i wonder if it is a leader-follower strategy in action? if so thne creativity is compromised. if not, then some one in one office should be fired.