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All comments for Andrew Parrington

Sales and Marketing at APS (Automated Publishing Services)
Location:Johannesburg, South Africa


Andrew Parrington
Why South Africa needs chief content officers
Completely agree as well - Content is exploding and keeping a handle on it is a challenge at the best of times -the amount of Digital assets we now have on our systems is great but if you don't manage it correctly it can get away with you. Managing your assets also saves huge time when looking for the right content.
Posted on 17 Feb 2014 15:32
Andrew Parrington
Foschini and Donna Claire launch cutting-edge digital catalogues
My only concern is that its a PDF flipper -Paper behind glass? The interaction is very limited - a simple "hotspot"? Was thinking that finally a company had seen the future of Digital Catalogues, but unfortunately not. A great example of a true "Interactive Catalogue" would be GILT for iPad with Webviewer. Good start Techsys and look forward to hopefully some true interactive catalogues.
Posted on 1 Mar 2013 12:32
Andrew Parrington
Tablets are just a fad...
Hi Brian, the headline was taken from a conversation with someone who believed that tablets are just a fad that will have very little impact, if any of our daily live. Therefore the heading was more of a "caption from a conversation" and my apology if you felt it was "dishonest link bait", that was not the intention.
PS: Yes tablets have been around long before the iPad, in fact if you watched "Hitchhikers Guide to the Galaxy" that is where they first discussed the concept and idea of "tablets"... and yes Lig Lury Jr is still presumed "on lunch"
Posted on 14 Feb 2013 14:30