Primarily my job as a creative strategist to be an insight generator. Uncovering what consumers 'don't know that they know'. Being able to conceptualize a brands future realistically by taking into account relevant factors. I specialize in market research; competitor analysis and tracking, Digital analysis and social media content management planning. Playing a key role connecting digital technicians, clients and creative to fulfill marketing objectives
"If I gave people what they said they wanted, I would have made a faster horse." Henry Ford.
Insight generation Strategic Planning Digital Strategy Market Research & Analysis