Marketers get more from IAS-IMM partnershipJust this week, a strategic partnership between the Independent Agency Search and Selection Company (IAS) and the IMM Graduate School of Marketing (IMM) was announced. I tracked down IAS MD Johanna McDowell - currently in London on business - to find out more... IAS MD, Johanna McDowell Lacking thought leadership on local and global marketing trends? Looking for specialist teaching on best practice in getting the best out of your relationship with the agencies you work with? If you're silently screaming 'Yes', the IAS Masterclass for marketers is just what the marketing doctor ordered. Especially now that the IMM Graduate School of Marketing has teamed up with the IAS, which means there's a strong possibility of e-degrees in this field in the near future. McDowell tells us a little bit more about the partnership...
McDowell: We help clients select their ad agencies, media agencies, digital, PR, design agencies and the like. More importantly, we then help clients and agencies maintain their relationships. For more on what we do, click here.
McDowell: Well, IMM heard about our master classes for marketers and suggested that there may be a shared interest. They were also very keen for us to run the classes on a national basis, as it offers opportunity for their marketing members.
McDowell: They have the credibility among marketers and aspirant marketers.
McDowell: No - we are only partnering with IMM on the marketers' master classes. The IAS will focus on revenue generation, while the IMM will market the Masterclass for Marketers' Programme to players in the marketing community. Through their expertise in the field, IMM will also help us launch selected Masterclasses to partners in the African Marketing Confederation via webinar.
McDowell: Very exciting but IMM are the experts here - we intend to learn from them. |