The Just Plain Breakfast team
The results confirm that Jacaranda 94.2 now owns a substantial 23.3% share of the Afrikaans home language market
in Gauteng, building on a steady increase from 20.6% in October
2009 and 22% in December
2009. The continued growth firmly establishes Jacaranda 94.2 as the undoubted number ONE station when communicating with this sector of the market in the Gauteng.
This, coupled with a healthy 1.7 % increase in the English home language market
since October 2009, has also seen the station substantially increase its total Gauteng market share, confirming Jacaranda 94.2 as an essential radio partner. The station remains the dominant station in Pretoria while continuing to grow audiences in Johannesburg and the northern provinces of Limpopo, Mpumalanga and North West.
Warren Bedil, Commercial Sales Manager at Jacaranda 94.2
Jacaranda 94.2 continues to strive towards entertaining its audience through an outstanding music selection, to accurately disseminate news and information, and also positively change the lives of the various communities. Annual events such as Jacaranda 94.2 Sisters with Blisters and Jacaranda 94.2 Winter Warmer, and weekly interactions through Jacaranda 94.2 Good Morning Angels contribute towards the station's CSI goals.Warren Bedil, Commercial Sales Manager at Jacaranda 94.2 states: “Over the past 12 months, the station has made some strategic decisions that are starting to make an impact on the radio landscape. Through intense research the station has developed an understanding of our listeners' needs where we are now providing a combination of excellent programming and more music to keep our audience listening for longer. Key innovations include the introduction of icons like Kurt Darren, Barney Simon and John Vlismas who have their own unique following, and add to the excellent variety already offered by the station. The award winning Just Plain Breakfast continues to break boundaries through the cutting edge reality radio feature, the Truth Commission, that offers compelling and entertaining content on a daily basis. This is only the prequel to an even more exciting on-air offering that is being executed by an extremely talented cast of programmers and presenters at the station.”
Jacaranda 94.2 endeavours to grow on recent successes and strive for a product that engages our audience and delivers outstanding results to clients and partners.