As South Africa’s largest digital messaging platform, Everlytic is constantly looking for new ways to help industry professionals get the best results from their email marketing.
If there was a single, golden principle to make open and click-through rates skyrocket, the company would share it, but the secret to effective email marketing lies in optimising all key aspects of a campaign.
This is why Everlytic has created a new guide to support marketers at every step of their email campaign journey – from solid strategic planning to performance tracking. It’s called Crafting Impactful Emails: A Marketer’s Playbook for Success.
The guide – which is free for anyone to download – shares best practices that present a holistic picture of what’s needed to create a powerful email campaign.
You’ll learn:
- A 4-step approach for developing effective email campaign strategies
- 7 Tips for creating promotional email copy that engages readers
- How to streamline mobile responsive email templates and landing pages
- 4 Ways to optimise your subscription forms to prompt recipient action
- How to identify focus areas for improved data privacy and deliverability
- Steps to measure your campaign success through tracking
- Simple ways to free up capacity and boost campaign performance
That’s not all. As building, sending, and tracking email campaigns can be challenging and time-consuming, Everlytic is giving marketers an easy solution.
The company has a Digital Services Team that can take the reins and fine-tune email campaigns to ensure marketers get the best results. The guide shares details on how the team can lend a helping hand to give campaigns a boost.
Click here to download Everlytic’s free playbook for email marketing success today.
