Township Taxis
Buses
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Taxis
Transit: Taxi Exterior- 150,000 minibus taxis nationwide presents the opportunity to deliver messaging to a potential 18 million taxi commuters.
- Medium also targets all commuters across the LSM scale travelling alongside the taxi – a 15 million strong market of commuters that traverse the same taxi routes.
Transit: Taxi Interior- Delivers messaging to a potential 18 million captive taxi commuters.
- Taxi passengers spend an average of 46 minutes in a taxi daily (FGI Proprietary research).
- Buying power of market = R758 billion annually (AMPS2012AB)
Planning a Branded Taxi Campaign
“How many taxis should I book?”
Step #1: Geographical Targeting.
Step #2: Select Ranks that deliver highest degree of regional coverage by mapping rank operation routes.
Step #3: Select at least one taxi per route in order to maximise exposure within target area.
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