Communications group Joe Public has made a number of senior appointments to further strengthen the team. 22 May 2013
Read more >> Joe Public Ignite has been awarded the Mercedes Benz Commercial Vehicles (MBCV) account following a competitive three-way pitch. 23 Apr 2013
Read more >>Joe Public has been recognised as Financial Mail AdFocus's Advertising Agency of the Year for 2012. 29 Nov 2012
Read more >>Gareth Leck, CEO of Joe Public has announced the appointment of Dave McCullough as Group Commercial Director. 26 Oct 2012
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A number of South African brands can claim to be intrinsically South African. Lion matches, All Gold tomato sauce, Huletts Sugar, Koo Baked Beans and Ouma Rusks come to mind. But truly iconic brand status is usually reserved for international brands like Apple, Mercedes and TagHeuer. They're embedded in our culture and our consciousness as true icons. 9 Oct 2012
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Joe Public's Creative Director, Xolisa Dyeshana, has been confirmed as the newest Loeries Chairperson. Xolisa takes over the reins from Bonsiswa Pezisa as he begins his two-year tenure. 2 Oct 2012
Read more >>Joe Public is celebrating being number one on the Pendorings table after being awarded the Pendoring Umpetha Award (a newly created accolade that rewards the best Proudly South African piece of work), four Golds and three Silver Pendorings. In addition, the team were awarded a Grand Prix Loerie, four Gold Loeries, seven Silvers and two Bronzes, placing Joe Public at number two on the Loerie table. 26 Sep 2012
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The evolution of the Mahindra vehicle brand in South Africa has seen the launch of a new television commercial conceptualised by ad agency Joe Public developed around the concept of the brand's 'Rise' positioning. 28 Aug 2012
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There's a new Dial Direct ad campaign in town that's currently shifting the positioning of the insurance brand from Yada Yada towards that of a one-touch solution that is 'simple smart'. 24 Jul 2012
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Assupol has relaunched its brand presence using a multi faceted advertising campaign to promote a new image and positioning that embraces the rich history of South Africa in the 1950s and the colourful heart and soul of Sophiatown... 9 Jul 2012
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Joe Public has won a highly coveted international social media Bees Award in the category Best Use of a Micro-Blogging Platform for its stand-out Brother's for Life campaign funded by USAid; this despite facing stiff competition from a number of international agencies. 31 May 2012
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Joe Public has won the Creative Circle's Ad of the Year 2010 in the Experiential category. The promotional item, crafted for longstanding client Clover, was a clever take on a cooking calendar with each recipe incorporating Clover products. 5 Apr 2011
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Based on its previous successes with Ocean Basket's Talking Fish television commercials, Joe Public has released the newest instalment but this time the fish will entertain you with their sweet melodies. 4 Apr 2011
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A year after 'less yada yada, more ching ching' was introduced to the South African market for insurance client Dial Direct, Joe Public has created a series of new commercials which explores the 'Inner Yada' with a little help from world famous ventriloquist, Paul Zerdin. 1 Apr 2011
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Joe Public won seven awards at the 2010 Assegai Awards, an event that promotes the best there is in direct marketing talent. The awards included two Golds, three Silvers, a Bronze and a Special Mention. 16 Nov 2010
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Joe Public came out tops at the Pendoring Awards held at Vodaworld on Friday 29 October. The company won four gold and three silver awards, making Joe Public the most awarded agency at this prestigious Afrikaans event. 4 Nov 2010
Read more >>Joe Public has moved to new offices, just across the street from the old ones. 29 Oct 2010
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The truest form of communication comes from real insights told by everyday people. As part of its landmark new campaign for Tracker, Joe Public has created an emotive showcase to reaffirm that Tracker is about much more than just recovering cars. 28 Oct 2010
Read more >>Johannesburg-based brand agency Joe Public has been ranked 6th agency overall in the latest Loerie tables, and now houses an additional eleven Loerie awards in the office. 8 Oct 2010
Read more >>Joe Public's Rock4AIDS foundation has enabled 50 learners to take part in Bridging for Life, a Valued Citizen's Initiative guiding and encouraging students to enroll into tertiary institutions. This is one more step for Rock4AIDS towards realising their dream of seeing every learner in South Africa leave school with university exemption. 8 Sep 2010
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Joe Public, Ocean Basket's longstanding communication partner, recently created a simple and effective campaign which helped South Africa's favourite chain of seafood restaurants sell 76 000 portions of their signature dish, "feesh & chips", in one day. 7 Sep 2010
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Joe Public, kalahari.net's agency for the past seven years, has created an advertising campaign that communicates the South African online retailing giant's new trading platform that allows individuals and businesses to sell their new and used CDs, DVDs, games and books on kalahari.net. 1 Sep 2010
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It is the era of the triple bottle line. A time when companies are expected to deliver to more than its shareholders. In fact, it has become critical for 21st century business leaders to have an acute eye on the bigger picture, especially within the context of the challenges that face South Africa today. 31 Aug 2010
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It doesn't matter which brand you buy, milk is just milk, right? 12 Jul 2010
Read more >>Joe Public has been appointed by the Society for Family Health (SFH), a leading social marketing organisation focused on HIV prevention. The agency will be responsible for SFH's brand portfolio, consisting of nine brands which include: New Start, Lovers Plus and Youth Aids. Joe Public will be the lead communication agency and will be involved with everything from strategic brand planning to above-the-line creative and various design projects. 29 Jun 2010
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Joe Public's latest execution for Brothers for Life, representing Johns Hopkins Health and Education in South Africa (JHHESA), is utilising a myriad of world-renowned sportsmen. Matthew Booth, Teko Modise, Tiger Mangweni, Graeme Smith, Patrice Evra, Ryan Giggs, Mame Biram Diouf, Thierry Henry, Lionel Messi and John Smit have all personally backed the campaign. 18 Jun 2010
Read more >>Joe Public has been awarded a bronze Apex award in the Sustain Category for its longstanding client Tracker. The Apex case study demonstrated how Tracker's remarkable growth of up to 29% above industry norm could mainly be attributed to effective communication. 7 Jun 2010
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Joe Public is celebrating its Silver Clio award announced this morning for its Rock4AIDS ARV campaign. Using the universal medium of music, Joe Public has made inroads in educating South Africa's youth on the HIV/AIDS pandemic. 27 May 2010
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Rock4AIDS, Joe Public's CSI initiative, is making inroads in providing its adopted school, Forte High, with improved facilities and infrastructure. The organisation's most recent project is to provide the school with much-needed basketball and tennis courts. 7 May 2010
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Ocean Basket, South Africa's leading seafood franchise, recently commissioned its advertising agency Joe Public to create a new congruent television and in-store campaign to take the brand forward. 9 Apr 2010
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Independently owned creative agency Joe Public has taken its new client Dial Direct from cutting out the middleman to simple, smart insurance. With the use of Hand Heads, its first creative execution is turning heads... er... hands and heads. 25 Feb 2010
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Joe Public has launched a digital division in response to market needs, enabling the full-service creative agency to integrate all through-the-line communication elements. 4 Sep 2009
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Johannesburg-based creative agency Joe Public initiated its Rock4AIDS foundation in 2004 to raise funds and awareness around HIV/AIDS and to educate the youth one high school at a time. It's five years later and the agency has made serious inroads in making behavioural differences to the educators and pupils at Forte High in Soweto. 13 Jul 2009
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Joe Public is celebrating its gold and two silver wins received at the Assegai Awards, held last week at Gallagher Estate. All awards were as a result of creative executions for long-standing client, eBucks. 13 Nov 2008
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At this week's OHMSA Awards Joe Public continued its winning streak, being awarded best campaign in the ‘Ambient Media' section for its ‘Speedkills GP' initiative for Arrive Alive. In addition, and only two weeks ago at the Eagle Awards, the agency walked away with a Bronze Eagle in the Campaign Category for Mahindra ‘Since 1945' and a Silver Eagle in the Product Category for Mahindra's ‘Pink' ad. 24 Oct 2008
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Over the past five years, creative agency Joe Public has built the Spier Wine brand on the premise that it represents ‘the art in wine'. Following various print and in-store campaigns that transformed the actual liquid into intriguing pieces of art, Spier recently tasked Joe Public to take their positioning to the next level. 1 Oct 2008
Read more >>At the Pendoring Awards held on Friday the 19th of September, Joe Public South Africa walked away with three Golds as well as the overall, highly sought-after Prestige Award. The Pendorings, celebrating great creativity in Afrikaans, is increasing in stature each year, highlighting the lucrative Afrikaans market which marketers too often forget to speak to. 20 Sep 2008
Read more >>Full service creative agency Joe Public has been awarded the Roman's Pizza account. This comes hot on the heels of the agency bringing home 12 coveted Loerie Awards. 12 Sep 2008
Read more >>Advertising agency Joe Public has great reason to celebrate. Over the past 12 months, the agency has worked hard to meet strategic and creative goals, culminating in 12 Loerie Awards and as a result of the newly implemented Creative Circle Creativity Points system, Joe Public has received an overall fifth place ranking at the 2008 Loerie Awards in Margate. 30 Jul 2008
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Many South African drivers have taken to removing their number plates to avoid receiving dreaded speeding fines. The resultant reckless driving has been the cause of many pedestrians and motorists losing their lives. To raise awareness of this issue, full service agency Joe Public approached Arrive Alive with an innovative idea. 7 Jul 2008
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While not a pleasant topic, crime is a reality in the lives of all South Africans. This insight and the relevance of Tracker's involvement as a force for good in the country, led agency Joe Public to create a campaign that is intent on turning around the thoughts, actions and lives of South Africans, effectively helping them Take Back Tomorrow. 24 Jun 2008
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Female shoppers in upmarket Sandton City had to look twice in the ladies washroom when Joe Public executed a cleverly applicated door wrap for client Italtile. 6 Mar 2008
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Drawing inspiration from Eskom's recent spate of load shedding, Joe Public Advertising created a billboard campaign to highlight just how versatile eBucks are. Now South Africa's leading rewards programme offers customers the choice of using points for 2008's most essential household purchase: a generator. 21 Feb 2008
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A very naughty corgi, a cast of real people and the anticipation of a rather royal visitor are just some of the elements that add a quirky touch to Joe Public's latest campaign for Ocean Basket. 21 Nov 2007
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Music is a powerful medium, with the ability to unite people from all creeds and colours, raising awareness on matters of social importance. Rock4Aids is a charity concert founded and organised by advertising agency Joe Public with the primary aim of raising funds for much-needed education on the subject of HIV/Aids. In support of this worthy cause, the popular SA export Just Jinjer will be performing live at the Alexander Theatre on the 28th of November. 12 Nov 2007
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