Featured Insights
Brands Beware – Don't fall into the emotion trap
Establish a Creative Development Process
that Works
Digital Transformation of Tracking
About Us


Kantar Millward Brown is the world's leading expert in helping clients grow great brands. We are constantly analysing, understanding and interpreting the world around us. We make a meaningful impact on our clients' businesses by using our insight and knowledge to help build brand value and drive marketing efficiency.

Our consulting and research services all stem from our Meaningfully Different Framework. We know that brands consumers see as 'different' achieve higher value, command a higher price and earn a higher profit. And we know it's not just about product, difference is equally important in purpose, personality, values and design.

What sets us apart?

  • We have 40 years of brand equity, advertising and media research experience
  • 20 years of digital advertising experience
  • A global network of more than 85 offices in 55 countries
  • The world's most robust databases - 130,000 ads copy tested, 18,000 brand equity projects conducted, 195,000 brand reports created
  • A global intranet connecting our teams to an extensive knowledge bank of information readily accessible to share with clients

Our specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (a global qualitative network), a neuroscience practice (using neuroscience to optimise the value of traditional research techniques), and Kantar Vermeer (a strategy consultancy helping companies maximise financial returns on brand and marketing investments). Kantar Millward Brown operates in more than 55 countries and is part of Kantar, WPP's data investment management division.

Press Office