LG's philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives.

We are reaching out to discerning consumers with keen sensibilities - people who continue to explore new activities and take on new challenges to experience more and achieve a better life. We have developed our brand image gradually and consistently, always to communicate, "Life's Good." We are contemporary yet authentic, always evolving our fundamental philosophies to the modern arena.