While online research is becoming the norm globally, South African market research tends to lag behind somewhat when it comes to these kinds of research methodologies. Our perception is that our internet penetration rate isn't high enough to make online research viable - especially when it comes to accessing emerging and lower-end markets. Furthermore the industry seems risk averse to try new methodologies. 22 Jan 2014
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Mobile technology is growing at a rapid rate in Africa as the line-up for the Mobile Web in Africa Conference 2011 proves. The conference runs 22 to 25 November at the Hyatt Regency in Rosebank and KLA will be there. 3 Nov 2011
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The theme of this year's SAMRA conference was "Dare to Care: Put the heart in the art of research" and KLA's Andrea Chemaly was there. 11 Aug 2011
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Local full-service marketing research company KLA, has become South Africa's largest qualitative marketing research group. 19 May 2011
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After its first successes in the online research market in 2007, KLA ran a truly impressive online project reaching a sample of 28'000 respondents early in 2008, which lead to the formation of KLA Tech, a division of KLA 18 May 2011
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The KLA call center has recently been increased by 25% allowing us to conduct up to 600 CATI interviews per day 18 May 2011
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The KLA discussion rooms have finally come home; there are three brand new venues at the KLA offices at The Workshop on 7th Avenue in Parktown. 17 May 2011
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SAB has had a partnership with KLA since the early 1990's, and whilst times have changed and teams have come and gone, KLA has continued to live by a strong philosophy 25 May 2008
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