The final countdown - becoming a killer freelancer
[Tiffany Markman] Okay, okay - it's finally here... Part III in my series on ‘How to become a killer freelancer'. This is the scary bit: the business planning gargoyle that looms over your head; the tax gremlins that keep you awake at night; the BEE hobbits at the bottom of the garden; the time-keeping jungle. So allow me to turn on some lights for you, and let's banish the beasties.


Auditing your client/agency relationship
Healthy, long term relationships between clients and their advertising agencies produce better results, but the reality is that client/agency relationships are constantly being tested and often fail within a period of two-to-three years.

Tshwane Tourism Fair launches this week
The first ever Tshwane Tourism Fair, hosted by the City of Tshwane Metropolitan Municipality this week, aims to bolster public/private cooperation in this vital economic sector and forge linkages for future tourism structures, determine tourism marketing plans and discuss the establishment of tourism products and infrastructure, including 2010.

BBDO Cape Town kicks off Dreamfields campaign
BBDO Cape Town has partnered with The Dreamfields Project, an initiative of well-known journalist and broadcaster, John Perlman, in its quest to improve soccer facilities and the game as a whole in and around South Africa. Launching an eye-catching advertising campaign, BBDO CT broke the rules and took soccer where it has never been before - to the golfing greens.


Zoom advertising helps turn tourism green
As the first advertising agency in South Africa to become carbon neutral when it planted hundreds of trees to offset its own carbon impact, Zoom Advertising has now embarked on a campaign that will turn the local tourism industry green. The initiative is called ‘My tree in Africa' and gives travellers the opportunity to make a valid contribution to help the environment.

‘Start something' with Global Access
Global Access has recently adopted the phrase ‘start something' as its positioning statement in a recent extensive rebranding exercise. The management team, headed up by Rick Grantham and Ronnie van Wijk, decided in April this year to re-examine the positioning of the company in the marketplace, and to apply some traction to the business after their acquisition some two years ago.

Winners of Wolda '08 announced
MILAN: The Worldwide Logo Design Annual, a graphic design awards scheme that rewards the best logos and trademarks designed throughout the world, announced the winners of its inaugural 2008 edition last week. A hundred and ninety two logos were selected from almost 1100 entries submitted from 43 different countries.

The government and the media: communicating South Africa's message - Janine Lazarus Media Consultancy
Damaging news reports dominating the nation's headlines of late simply emphasise the critical importance of targeted media and communications training, aimed not only at damage control, but also at communicating intended messages. In a democracy where a government is ‘for the people and by the people', it is imperative to attain the techniques necessary to communicate intended messages.

Sound Media and Wimpy hit the road - Sound Media
Wimpy's latest brand activation drive offered Sound Media the opportunity to conceptualise and execute a national road show, complete with a travelling Wimpy gig rig and a host of superstar judges and DJs.


Are you smarter than a rogue trader? - Don't Forget George
Every Sunday evening, as the reality of the following week sets in and the pre-work pressure shows its unfriendly face, what do South Africans do? We avoid, we sideline, and we look for distraction.


True Colour Events on the road with The Times and Sowetan - True Colour Events
True Colour Events has embarked on a journey with The Times and Sowetan newspapers, assisting them in activating their awareness campaign called ‘The Clever Shopper'.

VISI toasts a decade of decor and design
Credited with pushing the creative boundaries in magazine publishing, South Africa's progressive decor magazine Visi celebrates its 10 year anniversary issue this October with 10 years of the best houses and décor trends.

SuperSport, Provantage Media take PSL to the streets
As part of SuperSport's strategic marketing plans to increase penetration into the LSM 4 - 7 target market, the DStv sports channel approached Provantage Media to plan and implement a transit media campaign to promote the Premier Soccer League (PSL) coverage available on SuperSport's dedicated soccer channels, SuperSport 3 and 4.


ComutaNet serenades e.tv's 10th anniversary - ComutaNet
Springing a surprise toast to television broadcaster e.tv on the channel's 10th anniversary, commuter media operator ComutaNet arrived unexpectedly at the e.tv Hyde Park studios with one of its large format Promotional Rigs, together with several staff members, to serenade e.tv employees. Besides singing “happy birthday”, ComutaNet offered refreshing Magnum Ice Creams to add to the celebrations.

Tamia in Jo'burg - Evo Media
World-renowned singer and multi-award nominee Tamia wowed the Johannesburg audience at the recent Arts Alive Festival. Evo Media Joburg helped bring the songstress back to the country that adores her, a country that she fell in love with on previous visits.

ITN Source unveils Clips On Demand in website relaunch - ITN Source
ITN Source has launched Clips on Demand, billed as the world's largest collection of broadcast-quality, “rights-ready” video clips available for purchase and download online for the first time.

Videoing in Africa - TEC Agency
Videoing in Africa is an exhilarating and rewarding experience but it is not without its challenges. Like any assignment abroad, extensive preparation is essential.

Baileys trunk show to champion buying local in style
Baileys liqueur has collaborated with some of South Africa's most talented emerging fashion designers to create the Baileys Trunk Show, a temporary exhibition and retail space. The event provides an exclusive opportunity for the public to talk to designers about their work and purchase selected items from their newly launched 2009 summer collections.

RAMS reveals national results for new stations
The first national results for South Africa's three new commercial stations are in, ending the speculation about how well these new players are attracting listeners. RAMS October 2008 has staggering results for one of them - a million plus jump in listenership!

Further tests find Mars products safe
After a series of tests for melamine, Hong Kong authorities have passed all Mars products, including Snickers and M&Ms, as clear of melamine and safe for consumption.