Prefix Technologies sponsors Advancing Web 2.0 for Traditional Media conference

“Our participation as sponsors of this event dovetails perfectly with our aim to actively engage with South Africa's publishing and media sector,” says Prefix Technologies CEO Josh Adler. “We see platforms like this as essential for the growth of the industry, and are very happy to support it.”

The conference is endorsed by the Online Publishers Association and has an impressive confirmed delegates list that will see key industry players debate the challenges of the day. The event will focus on key trends in online publishing and advertising in South Africa as well as best practices for monetising content through various online revenue models.

The conference is shaping up to be a great day and worth the effort of coming out and experiencing. Where traditional marketing is and should be going really is something to be aware of for all industry players.

Adds Adler, “There are real opportunities for local media companies to pursue profitable digital publishing strategies. Importantly, there are now capable South African service providers and software vendors that can assist them in achieving this goal.”

For more information about Prefix Technologies and their Preditor Platform for Publishers, please visit www.preditor.co.za.