Cyber Lions celebrate creativity experienced digitally. Campaigns entered need to exploit the digital form to enhance a brand's message and need to demonstrate a strong strategy and results. This can include, but is not limited to, the innovative use of digital platforms and technologies.
From 260 entries on the shortlist a total of 110 converted into Lions, with three grands prix awarded on the night. These went to RBK Communication, Stockholm for the Aland Index/Baltic Sea Project for the Bank of Åland; Clemenger BBDO Melbourne for Transport Accident Commission Victoria’s ‘Meet Graham’; and to Droga5 New York and Mailchimp Atlanta for their ‘Did you mean Mailchimp’ email marketing.
Entrant | Title | Client | Product | Award |
RBK COMMUNICATION, Stockholm | ALAND INDEX / BALTIC SEA PROJECT | THE BANK OF ÅLAND | ALAND INDEX INITIATIVE | Grand Prix |
CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Grand Prix |
DROGA5, New York / MAILCHIMP, Atlanta | DID YOU MEAN MAILCHIMP? | MAILCHIMP | EMAIL MARKETING | Grand Prix |
POL, Oslo | THE ENTER SANDBOX VR EXPERIENCE | AUDI | AUDI Q5 QUATTRO | Gold Lion |
CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Gold Lion |
DDB PARIS | A WORLD WITH NO HEROES | UBISOFT | TOM CLANCY'S GHOST RECON WILDLANDS | Gold Lion |
&Co./NoA, Copenhagen | ALL THAT WE SHARE | TV2 | TV2 | Gold Lion |
FP7/CAI, Cairo | THE LINE UP SONG | COCA COLA | COKE RED FMCG | Gold Lion |
180LA, Santa Monica | VISIT BRITAIN | EXPEDIA | VISIT BRITAIN PARTNERSHIP | Gold Lion |
BARTON F. GRAF, New York | TOMCAT: FACEBOOK - NOT LIVE | THE SCOTTS MIRACLE-GRO COMPANY | TOMCAT RODENT CONTROL | Gold Lion |
DROGA5, New York / UNDER ARMOUR, Baltimore | #BREAKTHEGAME | UNDER ARMOUR | SPORTS APPAREL | Gold Lion |
GOODBY SILVERSTEIN & PARTNERS, San Francisco | CHEETOS MUSEUM | CHEETOS | CHEETOS | Gold Lion |
CIRCUS GREY PERU, Lima | A LOVE SONG WRITTEN BY A MURDERER | VIDA MUJER ORGANIZATION | VIDA MUJER | Gold Lion |
BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Gold Lion |
AKQA, San Francisco | HOSTILE TAKEOVER | ACTIVISION | VIDEO GAME | Gold Lion |
AFRICA, São Paulo | THE DEBUT | AB INBEV (BUDWEISER) / ESPN | INSTITUTIONAL | Gold Lion |
J. WALTER THOMPSON NEW YORK | UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | Gold Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Gold Lion |
TENCENT, Shenzhen | QQ ALERT: HOPE NEVER DIES | QQ | QQ ALERT | Gold Lion |
GTB, Madrid / OGILVY MADRID | MOTORDREAMS | FORD | FORD ACCESSORIE | Gold Lion |
BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Gold Lion |
CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Gold Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Silver Lion |
GOODBY SILVERSTEIN & PARTNERS, San Francisco | CHEETOS MUSEUM | CHEETOS | CHEETOS | Silver Lion |
WE ARE UNLIMITED, Chicago | SEARCH | MCDONALD'S | COLD BEVERAGE VALUE | Silver Lion |
DDB PARIS | A WORLD WITH NO HEROES | UBISOFT | TOM CLANCY'S GHOST RECON WILDLANDS | Silver Lion |
THE MARTIN AGENCY, Richmond | CONDENSED PRE-ROLL: CAMPAIGN | GEICO | INSURANCE | Silver Lion |
ALMAPBBDO, São Paulo | NOSFERATU | GETTY IMAGES | GETTY IMAGES | Silver Lion |
J. WALTER THOMPSON PARIS | THE RIGHT SEARCH | LIBÉRATION | CHECKNEWS.FR BY DÉSINTOX | Silver Lion |
BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Silver Lion |
IMPACT BBDO, Dubai | SKIP FRIDAY 13 | LA LIBANAISE DES JEUX | LOTO LIBANAISE | Silver Lion |
GOODBY SILVERSTEIN & PARTNERS, San Francisco | MAKE A MASTERPIECE | ADOBE | ADOBE STOCK | Silver Lion |
FCB, Toronto | DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | Silver Lion |
J. WALTER THOMPSON NEW YORK | UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | Silver Lion |
BBDO NEW YORK | EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | Silver Lion |
ALMAPBBDO, São Paulo | NOSFERATU | GETTY IMAGES | GETTY IMAGES | Silver Lion |
OGILVY & MATHER SINGAPORE | HOLLYWOOD REJECTS ENTRE LES MURS | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | Silver Lion Campaign |
OGILVY & MATHER SINGAPORE | HOLLYWOOD REJECTS AMOUR | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | Silver Lion Campaign |
OGILVY & MATHER SINGAPORE | HOLLYWOOD REJECTS LA VIE D'ADELE | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | Silver Lion Campaign |
CHE PROXIMITY, Sydney | THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR HEARING IMPLANT | Silver Lion |
LYFT HQ, San Francisco | JUNE | LYFT | TRANSPORTATION SERVICE | Silver Lion |
DDB PARIS | A WORLD WITH NO HEROES | UBISOFT | TOM CLANCY'S GHOST RECON WILDLANDS | Silver Lion |
POL, Oslo | THE ENTER SANDBOX VR EXPERIENCE | AUDI | AUDI Q5 QUATTRO | Silver Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Silver Lion |
BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Silver Lion |
BBDO NEW YORK | EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | Silver Lion |
J. WALTER THOMPSON NEW YORK | UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | Silver Lion |
LEO BURNETT, Madrid | DECEMBER 21ST | LOTERIAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | Silver Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Silver Lion |
J. WALTER THOMPSON PARIS | THE RIGHT SEARCH | LIBÉRATION | CHECKNEWS.FR BY DÉSINTOX | Silver Lion |
J. WALTER THOMPSON NEW YORK | UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | Silver Lion |
VML, Kansas City | #NUGGSFORCARTER | WENDY'S | QSR | Silver Lion |
POL, Oslo | THE ENTER SANDBOX VR EXPERIENCE | AUDI | AUDI Q5 QUATTRO | Silver Lion |
CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Silver Lion |
TOHOKUSHINSHA FILM CORPORATION, Tokyo / DENTSU INC., Tokyo | DRAW AND RELEASE | SAMSUNG ELECTRONICS | GALAXY S7 EDGE | Silver Lion |
BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Silver Lion |
DAVID, Miami | GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | Silver Lion |
AFRICA, São Paulo | THE DEBUT | AB INBEV (BUDWEISER) / ESPN | INSTITUTIONAL | Bronze Lion |
ENERGY BBDO, Chicago | ASPIRIN "HEROSMITHS" | BAYER CONSUMER HEALTH | ASPIRIN MEDICATION | Bronze Lion |
ÅKESTAM HOLST, Stockholm | IKEA RETAIL THERAPY | IKEA | FURNITURE & HOME ACCESSORIES | Bronze Lion |
BETC, Paris | CINEMA TO GO | AIR FRANCE | AIR FRANCE | Bronze Lion |
LIQUIDMINDS, Copenhagen / SANSIR, Torshavn | GOOGLE SHEEP VIEW | VISIT FAROE ISLANDS & ATLANTIC AIRWAYS | THE FAROE ISLANDS | Bronze Lion |
DDB GROUP NEW ZEALAND, Auckland | SILICON VALLEY URXXL | SKY TELEVISION NEW ZEALAND | SOHO CHANNEL | Bronze Lion |
ALMA DDB, Miami | SPANISH LESSONS | NETFLIX | NARCOS | Bronze Lion |
PUBLICIS LONDON | WORLDS APART | HEINEKEN | HEINEKEN BEER | Bronze Lion |
GREY BRAZIL, São Paulo | THE COLOUR OF CORRUPTION | RECLAME AQUI | VIGIE AQUI | Bronze Lion |
CHEIL SPAIN, Madrid | DYTECTIVE FOR SAMSUNG | SAMSUNG SPAIN | SAMSUNG #TECHNOLOGYWITHPURPOSE | Bronze Lion |
HAVAS MILAN | FORGETTING AUSCHWITZ, REMEMBERING AUSCHWITZ | FIGLI DELLA SHOAH AND FONDAZIONE CDED | HOLOCAUST REMEMBRANCE DAY | Bronze Lion |
WUNDERMAN BUENOS AIRES | ECOALARM | FUNDACIÓN BANCO DE BOSQUES | ECOALARM | Bronze Lion |
CHE PROXIMITY, Sydney | THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR HEARING IMPLANT | Bronze Lion |
UNCLE GREY, Copenhagen | DRAG, DROP & GO | CHEAPFLIGHTS | CHEAPFLIGHTS | Bronze Lion |
ÅKESTAM HOLST, Stockholm | IKEA RETAIL THERAPY | IKEA | FURNITURE & HOME ACCESSORIES | Bronze Lion |
GRABARZ & PARTNER, Hamburg | PAX IT | IKEA DEUTSCHLAND GMBH & CO. KG | PAX CLOSET | Bronze Lion |
THE MARTIN AGENCY, Richmond | CONDENSED PRE-ROLL: CAMPAIGN | GEICO | INSURANCE | Bronze Lion |
180 AMSTERDAM, Amsterdam | THE SHARED STORY OF HARRY AND AHMED | UNICEF | SUPPORT CHILD REFUGEES | Bronze Lion |
&Co./NoA, Copenhagen | THE DNA JOURNEY | MOMONDO | MOMONDO TRAVEL SEARCH ENGINE | Bronze Lion |
THE MARTIN AGENCY, Richmond | THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | Bronze Lion |
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | Bronze Lion |
GOOGLE CREATIVE LAB, London | BACK TO LIFE IN VIRTUAL REALITY: RHOMALEOSAURUS & GIRAFFATITAN | GOOGLE ARTS & CULTURE | GOOGLE ARTS & CULTURE NATURAL HISTORY | Bronze Lion |
BBDO NEW YORK | INSTANTDJ | BACARDI | BACARDI | Bronze Lion |
R/GA SYDNEY | THROUGH THE DARK | GOOGLE | GOOGLE PLAY | Bronze Lion |
DAVID, Miami | GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | Bronze Lion |
GIANT SPOON, Los Angeles / HP, Palo Alto | THE WOLF: EPSIODE 1 | HP | PRINT AND PC SECURITY | Bronze Lion Campaign |
GIANT SPOON, Los Angeles / HP, Palo Alto | THE WOLF: EPISODE 2 | HP | PRINT AND PC SECURITY | Bronze Lion Campaign |
GIANT SPOON, Los Angeles / HP, Palo Alto | THE WOLF: EPISODE 3 | HP | PRINT AND PC SECURITY | Bronze Lion Campaign |
GIANT SPOON, Los Angeles / HP, Palo Alto | THE WOLF: EPISODE 4 | HP | PRINT AND PC SECURITY | Bronze Lion Campaign |
MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Bronze Lion |
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | Bronze Lion |
ROMANCE, Paris | L'AMOUR, L'AMOUR. | INTERMARCHÉ | INTERMARCHÉ | Bronze Lion |
MJZ, Los Angeles / LEO BURNETT CHICAGO | OSTRICH | SAMSUNG | SAMSUNG | Bronze Lion |
SAATCHI & SAATCHI, London | THE SNACKER HACKER | KERRY FOODS | MATTESSONS | Bronze Lion |
TBWA\NEBOKO, Amsterdam | TRAMROULETTE | HOLLAND CASINO | ROULETTE | Bronze Lion |
TBWA\HAKUHODO, Tokyo | GREEN LIGHT RUN | ADIDAS | PUREBOOST | Bronze Lion |
DIESTE, Dallas | LITBAITS | THE WILD DETECTIVES | BOOKSTORE | Bronze Lion |
FCB, Toronto | DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | Bronze Lion |
BBH, New York | SEARCH FOR GREATNESS | SONY PLAYSTATION | SONY PLAYSTATION | Bronze Lion |
VML, Kansas City | TWITTER BEEF | WENDY'S | WENDY'S | Bronze Lion |
R/GA, New York | ASK FOR A RAISE | THE MUSE, LADIES GET PAID, PAYSCALE, REPLY.AI | ASK FOR A RAISE | Bronze Lion |
R/GA, New York | MAMBA DAY | NIKE | NIKE | Bronze Lion |
HEARTS & SCIENCE, New York / SAATCHI & SAATCHI, New York | TIDE'S SUPER BOWL STAIN | PROCTER & GAMBLE | TIDE PODS PLUS DOWNY | Bronze Lion |
ALMA DDB, Miami | EPISODE LEAK | NETFLIX | NARCOS | Bronze Lion |
FAMOUSGREY BRUSSELS | KLARAFY | KLARA | KLARAFY | Bronze Lion |
DAVID, Miami | GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | Bronze Lion |
FALLON LONDON | LITTLE BIT OF THE TOUR | SKODA | SKODA | Bronze Lion |
ÅKESTAM HOLST, Stockholm | IKEA RETAIL THERAPY | IKEA | FURNITURE & HOME ACCESSORIES | Bronze Lion |
FCB, Toronto | DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | Bronze Lion |
F5, Shanghai | KNOW YOU AGAIN | BAIDU | AI GLASSES | Bronze Lion |
PHILIPP UND KEUNTJE, Hamburg / RIMOWA ELECTRONIC TAG, Hamburg / T-SYSTEMS INTERNATIONAL, Frankfurt / AIRBUS GROUP, Leiden | RIMOWA ELECTRONIC TAG | RIMOWA ELECTRONIC TAG GMBH | RIMOWA ELECTRONIC TAG | Bronze Lion |
BUZZMAN, Paris / PRODUCTMAN, Paris | NOSULUS RIFT | UBISOFT | NOSULUS RIFT | Bronze Lion |
OGILVY BRASIL, São Paulo | THE VOICE OF ART | IBM | IBM CLOUD | Bronze Lion |
SID LEE, Montréal | STREET SWATCHES | RÉNO-DÉPÔT | SICO'S PAINT | Bronze Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Bronze Lion |
VENABLES BELL & PARTNERS, San Francisco | AUDI AND AIRBNB LIVE TO DRIVE | AUDI OF AMERICA | AUTOMOBILES | Bronze Lion |
SPOTIFY, New York | 2016 WRAPPED | SPOTIFY | SPOTIFY | Bronze Lion |
AFRICA, São Paulo | THE DEBUT | AB INBEV (BUDWEISER) / ESPN | INSTITUTIONAL | Bronze Lion |