140 BBDO holds Twitter-based interview regarding branding

After Bizcommunity.com broke the news yesterday, Wednesday, 16 March 2011, that Net#work BBDO Cape Town had rebranded to 140 BBDO, and after all the ensuing tweets about the new name, philosophy and logo, 140 BBDO decided to hold a Twitter-based interview today, Thursday 17 March, to answer questions about its new branding.
140 BBDO holds Twitter-based interview regarding branding

Below is an edited version of the Q&A via Twitter.

    @140BBDO: We are starting our Twitter interview in the next 10 minutes. Feel free to send your questions to @140BBDO #140BBDO

    @Melattree: II'm curious as to why 'traditional' agency would base name change on a 'social' concept (140), that may change in a month
    @140BBDO: The right way is economical while the wrong way slows the transmission of an idea - Nelson E Ross "How to write a telegram". 1928
    @Melattree: so a canned quotation was your answer? Ok ja well no fine :|
    @140BBDO: 140 is about more then twitter, it's about getting a focused message across, irregardless of the platform.
    @PearlByProxy: @140BBDO "irregardless" --> regardless. FTFY.

    @mikestopforth: my question: does this mean the agency will start leading 'campaigns' with social / digital?

    @140BBDO: No, we'll lead with focused ideas. :)
    @Melattree: shouldn't all agencies?? You dodged hid Q too > "@140BBDO: @mikestopforth No, we'll lead with focused ideas. :)"
    @140BBDO: We see Social/Digital as a channel, the idea should define what is best placed to lead.

    @Oolex: Are you guys going to keep the huge red # outside? Or will that be removed/changed to reflect the new branding?

    @140BBDO: We'll be retiring the sign, and sending it to our brothers and sisters in Joburg.

    @SimoneBiz: So what has happened to being part of Net#work? @140BBDO #140BBDO

    @140BBDO: We were always separate agencies, now we have our own identity.
    @140BBDO: and not forgetting our own behaviour. ;) #140BBDO
    @SimoneBiz: So are you no longer a sister agency to Net#work BBDO Johannesburg? @140BBDO #140BBDO
    @140BBDO: We are a BBDO agency.

    @raeesahv: What was the spark behind the new logo?

    @140BBDO: We spent a total of 140 minutes designing it! ;)
    @raeesahv: but that blue square is off center - sorry out of time bro *lol* RT @140BBDO We spent a total of 140 minutes designing it! ;)
    @raeesahv: I counted 7 semi-opaque squares in the @140BBDO logo which form 16 different shapes and colors. Why not 14 ? ;-) (correct me if I'm wrong) [Doesn't look like this was answered by the time of publishing this interview - managing ed.]

    @JoeSteyn: What changes can we expect from the digital department? Which elements will be moved in-house that were previously outsourced?

    @140BBDO: We lead with ideas, digital sits inside creative with production being outsourced. #140BBDO

    @10folding: #140BBDO@johannschwella I like the logo and well done on twitter interview. clever and transparent.

    @140BBDO: Thank you! RT @10folding: #140BBDO @johannschwella I like the logo and well done on twitter interview. clever and transparent.

    @140BBDO: From Bizcom: "al dra 'n aap 'n goue ring.... bly hy nog 'n lelike ding!" - Hahaha, very funny, and only 57 characters! http://bit.ly/i2JM62
    @140BBDO: From Bizcom: How can a creative agency launch it's new "social media savvy" identity without a website? "Watch this space."

    CorpComExercise: @140BBDO Refreshing to see a brand and its products, services, and solutions taking the Twitter platform seriously. Good luck BBDO tweeter!

If there are further questions for 140 BBDO, remember, it's "just a tweet away".

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