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FusionDesign to manage destination marketing for Groot Constantia

FusionDesign, a full-service integrated brand agency based in Cape Town, has secured the marketing contract for Groot Constantia - South Africa's oldest wine farm.
FusionDesign to manage destination marketing for Groot Constantia

Groot Constantia has been in existence for 329 years this year. Wine has been produced on the estate without interruption since 1685 and today the estate is owned by the Groot Constantia Trust - a non-profit company which ensures that Groot Constantia is beautifully maintained and operated to the highest standards.

Groot Constantia is also part of the Big 6. The Cape Town Big 6 attractions offer visitors uniquely South African experiences, and include Cape Point with its dramatic scenery; Groot Constantia historic vineyards and restaurants; the exquisite Kirstenbosch National Botanical Garden; Robben Island and its infamous prison; the unforgettable Table Mountain Cableway and the V&A Waterfront.

FusionDesign, which consists of a small team of strategic thinkers and creatives who operate in a fast-paced hub, will be managing all publicity for Groot Constantia as well as all social media platforms and the design and execution of strategic events. FusionDesign has also been tasked with the role of building the profile of Groot Constantia's wine club, called the Governors Club.

The relationship between Groot Constantia and FusionDesign began with the successful development of the #FeelGrootConstantia campaign which was the beginning of a five-year development plan for the wine estate.

"FusionDesign has proven themselves to be a valuable strategic partner to any organisation - and we are very pleased to have officially appointed them to handle Groot Constantia's destination marketing," says Grant Newton, Sales and Marketing Manager for Groot Constantia.

FusionDesign has enjoyed 15 years of success within the visual and written communications field and other clients include Buccaneers School Shoes, City Sightseeing South Africa, Metropolitan Health, PetroSA, Wyzetalk, RSA Group and Bidvest.

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8 Sep 2014 13:13