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PenQuin International makes Intel's Women's Day memorable

PenQuin International was responsible for ensuring that Intel South Africa hosted a successful and memorable women's day celebration for special guests, its first event of this nature. In addition to the VIP treatment, top speakers motivated the women on the topics of health and wellness and the power of positive thinking.
Ntombezinhle Modiselle (in red) Public Relations Manager, South and Sub-Saharan Africa, Intel Corporation SA, with the models at the event.
Ntombezinhle Modiselle (in red) Public Relations Manager, South and Sub-Saharan Africa, Intel Corporation SA, with the models at the event.
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Says PenQuin International's Wendy Mitrovich, "Our brief was to create an event those attending would not forget in a hurry, would make a difference in their lives and at the same time would also highlight Intel's new consumer focus.

"Location is just as important as the event itself, so we chose The Saxon Boutique hotel in Johannesburg. After all, it is an award winning boutique hotel set on 10 acres of land and was also home to Nelson Mandela as he wrote his biography, 'The Long Walk to Freedom'. This exclusive hotel epitomises authentic African elegance combined with discretely personalised attention to detail making it the perfect setting."

Intel South Africa, apart from wining and dining guests in lavish surroundings, empowered the ladies through pertinent topics presented by respected speakers knowledgeable in their fields. Celynn Erasmus and Joni Peddie talked about health and wellness whilst renowned SABC presenter Noleen Maholwana-Sangqu spoke about the power of positive thinking.

Goodie bags were presented to each guest consisting of Bling memory sticks, silk scarves by Moloko fashion designers whose garments were showcased on the day, Body Butter from Matsemela Spa and health biscuits from the wellness speakers Celynn Erasmus and Joni Peddie. An HP Vivienne Tam netbook was also up for grabs as the main prize in a lucky draw.

"We arranged, compiled and co-ordinated the whole event on behalf of Intel South Africa, ensuring it ran smoothly without any hitches or glitches," adds Wendy, "allowing the client the opportunity to concentrate on its brand awareness and relationship building amongst their guests. These included CEO's, managers, decision makers and influencers from a variety of core companies invited to the event by Intel South Africa.

"We would also like to thank our partners Acer, Asus, HP and Fujitsu who assisted us in making this day possible," says Ntombezinhle Modiselle, Public Relations Manager, South and Sub-Saharan Africa, Intel Corporation SA.

"The day was extremely successful and we received nothing but positive feedback from all those who attended," she concludes.


About PenQuin International
PenQuin International is a complete advertising and marketing solutions company. Our focus is on developing and implementing unique, cost effective solutions tailored to meet our client's strategic marketing and advertising objectives. Clients benefit from a dedicated communications partner who takes responsibility for the total project - from concept to execution.


8 Sep 2010 20:55

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