You can show and tell 'til the figures confess, and still miss out on creating love for your brand

When customers have connected with a brand, the brand's communication and the product itself are noted more often, price resistance is softened and trial or continued usage is more likely.
You can show and tell 'til the figures confess, and still miss out on creating love for your brand

TollReach presents the perfect platform to surprise and delight bored travellers on long toll roads when they are prepared to spend much more time with your brand, especially if you super-impose your message on something interesting, useful or interactive. Prime examples of promotional goodies that will live way after the event are: wet wipes; chocolates; maps; beach balls; sun visors; bottled water; note pads; colouring-in books and pencils; mini torches; sms competitions; chips; cold drinks; coupons; disposable cameras and catalogues for in-car shopping.

The creative connection with many of the above will reinforce your brand's unique selling proposition.

Let's compose an activation that is right for your brand. You will find TollReach particularly accommodating at a time where any promotion has to deliver double the impact for half the price.

You can still book for the upcoming TollReach Summer Promotion, 11-24 December 2010, and have the opportunity to delight more than 1,500,000* holiday-makers over the festive period.

Contact Thomas, Daisy or JC on 011 478 5477 or obtain a live cost estimate at www.tollreach.co.za

*Estimated vehicle count = 500,000. With an average of 3 people per vehicle

29 Oct 2010 09:41

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