Think of thousands of people travelling on our national toll roads to holiday destinations, sporting events, cultural festivals or religious gatherings. They are the ideal captive audience, travelling by car or taxi, with nothing to do for at least five hours.

Makes you want to sell or tell them something about your brand, doesn't it? This is the ideal opportunity to let the power of boredom work for your brand. Your audience is ready to accept and interact with your message, enabling you to create unique touch points that result in brand love.

TollReach is part of the Siyakhula Advertising and Public Relations Group of Companies and has been running toll plaza promotions since 1989. Since inception, more than 20 years ago, TollReach has been distributing items at toll plazas nationwide. More than 6.8 million items have been distributed during the period March 2010 - February 2011